Funny...
I was friends with Bob Runde's son Matt in college, we hung out quite a bit as well as spending time with his dad at home and at the factory. He pronounced it "shawn", I think he would know since it was his company...![]()
Here's the problem (which I highlight nearly every time this item comes up).
I am very much a language and pronunciation person, especially coming from western New England where I am bombarded by the Boston, New York City, Upstate New York, New Haven, Rhode Island accents all of which are different.
As a global traveler, I also hear the varying accents from Minnesota vs Green Bay vs Dayton vs Chicago. All slightly different.
The issue with saying that Schön is pronounced like Shawn is that each area of the country pronounces Shawn differently from Shaaaaahn (Wisconsin) to Shone (deep Texas). Just ask Hillbilly to say Shawn Putnam, and you'll hear it.
Anyone who wonders should call Evan and hear it from him. It's not a Wisconsin "Shawn," but more like Western Mass or a Kansas City Shawn.
Freddie <~~~ even in Europe, I've heard it pronounce three different and distinct ways from shurn (Munich) to something close to Shane (Black Forest)