It's an open market and consumers has the right to question the cost. Unless you're rich, most consumers will try to get a bargain and that goes for any product. The seller is responsible to answer all inquiry in relations to the product that is being sold. Of course theres a profit that has to come out of this, it's business and someone has to make money but at the same time we're all trying to get a deal. Not everyone will be able to justify paying a certain $$ but I guarantee that there will always be others who's willing to. Heck if someone is willing to raffle a Searing I'd jump on that raffle lol