This is a HUGE issue, one that I could ramble about forever. I admit that I'm relatively new around here and aren't as educated as many on the subject, but I have seen enough to recognize what needs changing.
The game itself is flawed on so many levels. From the rules that dictate how the game is played, to the organizations that control it, to the way in which the game is shown on TV. The game needs a complete overhaul in every aspect.
Sadly this can't be done at all once, and as a result, most suggestions on how this can be achieved will not be practical. People tend to think in a large scale, a sort of "one idea will fix everything" approach. Such ideas require a tremendous amount of money, and more importantly *opportunity* ...both of which aren't readily available.
To get anything done, we need to establish a controlling body that can impose change. More importantly, the organization has to be composed of the right people, with the right intentions. Sure, we all have our own agendas, but I strongly feel that there are enough decent people in the industry, that if they all banded together, positive change could be made. After all, without a proper organization no one has the power to implement their ideas.
Once established, every detail of the game needs to be reviewed and rebuilt. Small changes, made in small increments. Establish a pro tour, proper event coverage, changes to rules and regulations, and most importantly, a mutually beneficial bond between amateur and professional entities.
Pool may be struggling on a professional level, but amateur leagues continue to thrive. A proper organization could take advantage of the amateur community's success, and work to bring the two together. Professionals inspire amateurs and create growth in almost every other sport. If done properly, I fail to see why this could not also be the case in pool.
Again, this is an area where I am not sufficiently qualified to discuss more thoroughly. I do however recognize it's importance, and am not afraid to speak up.
Maybe a little later, after all the right changes have been made, that's when my expertise can be put to use. I feel I have a ton to offer this game in terms of media coverage, however without sufficient opportunity, there is no means for me to implement such change.