People who actually ENJOY pool watch pool for the sport of it. Everyone else, well... they're watching pool for the wrecks and fights.
Now unlike hockey and NASCAR, pool has almost zero fans/players. Therefore, when attacking a market who couldn't care less about what it is you do.... you better have wrecks and fights.
I know our egos can't handle the truth, but the truth is pool is BORING and when people actually do find it on TV, it's to click past it to get to guys buying storage units or watching a bunch of guidos and guidettes get shit-faced at the jersey shore or some old dude in overalls and a long beard acting like a hillbilly while making millions with duck calls. The state of the union is that NO ONE (can't stress NO ONE enough) finds pool interesting. The old ESPN matches that come up on 3am are fillers only - they're flat, dry and forgettable.
Therefore, the answer is to go in the opposite direction.
I GUARANTEE if they followed Scooter around with a camera for 6 months as he goes from dead-broke to flying around to car washes and pulling bills, losing bills, scoring huge in a hotel soda machine, BARELY avoiding the cops, scoring huge on a poker machine that he can beat on the square and then driving to the DCC to send it in with $10k chunks and taking the entire room's action on some bets... people will tune in.
Now, the above is totally hypothetical and has nothing to do with Blair or his projects, but I'm just making a point. If the TV show COPS only consisted of police officers pulling people over because their tail light was out or because they slow-rolled through a stop sign, it'd be off the air. Every episode consists of dudes trying to swallow crack rocks during traffic stops, running away on foot and long, drawn-out car chases.
Drama is what interests people--- the actions, sports, past-times, jobs, etc... they're all just a back-drop and excuse for the drama to take place.