I know most people on the forum love the SBE, but I am personally not one of them. It is events like the SBE that propagate the skeevy rep that pool carries. All you have to do is go down to the basement and you'll find every pool stereotype all in one giant smokey room. Hustling, gambling, fighting, smoke so thick it stains your clothes, drugs, etc.
Anyone who's actually serious about wanting pool to be recognized as a sport, put in the Olympics or covered by the mainstream media should see the long term damage that the SBE does to the sport and the industry. As long as events like the SBE continue to be high profile events for pool, the industry will never attract any major sponsors outside the industry simply because most businesses don't want to be associated with what goes on at events like the SBE.
Just my $0.02 though (which I'm very aware is in the minority).