This is incredibly naive. As far as benefits to participants/attendees -- reduced room rates, sufficient amenities, swag, free coffee and cokes -- what is Horseshoe coming across with? (Anyone ever attended a regular convention? If not, ask someone who has.) Something has to be flowing somewhere, so where is it going? Let me go think about this for a while, and I'll get back to y'all . . .
A good place to begin our analysis is to determine what Horseshoe is making off this deal -- a captive group of 500+ during one of the deadest spots on the calendar for a whole week is a mighty good card to hold at this negotiating table, but we can't even seem to come out of it with a @$^%ing taco truck in the parking lot.
Wait a second, where did that damn Judas Goat run off to? It was just right here in front of us.