Logo Question ?

M

MikeJanis

Banned
Just out of curiosity, I was wondering what you think of this logo.

I'll probably use it in some advertising medium at one time or another but I don't think we will be switching to it as our main logo.

All opinions are appreciated.

Thanks, Mj
 

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It's ok. Personally, I think it's a little "cartoonish" for my taste. I like the current logo much better. I think if you're trying to attract a younger crowd it may work well. I just like classier, more old style logo's myself.

Just my opinion though.

Jim
 
usually i'm more for a slick plainer design myself, but this is really good i think. that face is really cool! personally i'd say your on to a winner - much better than the current one.
 
Thumbs down

Although I like that logo, it just doesn't fit your tour. I don't feel it clearly beats out the current one and doesn't bring a thing to the table enough to use it to represent your fine tour.

Gene
 
hey Mike, try one with a classy looking trophy, and stylish script. something more permanent, and "upscale" is the only thing I think of at the moment. Something with a tie to the past history of the game maybe.

the new one is cool, but might wear off quickly...

Gerry
 
Your target market that has allot of say. Did you ask Gordy what he thought? I know of very few logos that are yellow and there are probably reasons. In looking at what Nike competitors did once the swoosh dominated over the others for so long I would look in that direction. Reebock redid there's and I find it appealing. There is another major hitter in that clothing/shoes area that also did, you can see it on some of the jerseys that pro sports have, I think it starts with a B but I can't say for sure. A good LOGO seems to create ones attention and gets the mind wondering what your looking at. Since pool is an activity, make it something that feels like action. You also might ask Gordy's marketing arm to give you some ideas I am sure they have already thought of many. Hope this helps:)
 
Jack Justis said:
Hi Mike,
If I were you I would think twice before using it.

Jack
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Jack, please explain further.

Thanks,

Mj

Ps.. Again, we are not changing our current logos. I was just thinking of using it on maybe T-Shirts and other products like towels and stickers for windows or pool cases.

I was alos thinking of using it when we move into new markets. But mostly for internet advertising.
 
I feel your new logo appeals to the teenage crowd. No offense, it just didn't appeal to me as a 50 year old pool player.
 
Island Drive said:
Your target market that has allot of say. Did you ask Gordy what he thought? I know of very few logos that are yellow and there are probably reasons. In looking at what Nike competitors did once the swoosh dominated over the others for so long I would look in that direction. Reebock redid there's and I find it appealing. There is another major hitter in that clothing/shoes area that also did, you can see it on some of the jerseys that pro sports have, I think it starts with a B but I can't say for sure. A good LOGO seems to create ones attention and gets the mind wondering what your looking at. Since pool is an activity, make it something that feels like action. You also might ask Gordy's marketing arm to give you some ideas I am sure they have already thought of many. Hope this helps:)
Click to expand...

Again, I will not be switching our current logos to this one. I was just wondering what people thought of it.

Our current logos are what you see in my Avatar to the left and the one below.

Please keep the comments coming
Mj
 

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Hey MJ,
Honestly, it looks like clip-art and it cheapens your brand. Plus, it confuses people when they identify Viking Cue 9-Ball Tour with your established mark and then you change it to something else. There is updating your identity with a revised, but still current, logo (eg. UPS, Burger King) then there is confusing your audience with a complete re-design.

You said that this would be used on minor advertising (t-shirts, towels, etc). Why? What is there to gain by using the other logo? I'm not trying to sound like a no-it-all, but business and large companies do this all the time and it drives my crazy. I've been a graphic artist/art director for 10+ years and the hardest thing to sell people is not changing their identity. You can update/revise/adapt to new trends but never change who you are unless of course, you just filed bankruptcy, then that's another ball of wax.

I like your current logo, it plays of the "V" in Viking, its style reminds me of a sharp cue inlay, plus it says everything about your brand (who you are and what you do). The other logo seem very aggressive and punkish, not that that is a bad thing, it just a different message. Some people will not agree with me but that the beauty of design, everyone has their own opinion.:)
Mike
 
Here we go ....

LOL ... I like the new one better, cleaner look organized better. The current one is a little overpowering. The Yellow does come on strong though. I would like Pool table cloth green for everything, but the ball and the black... But, I am Old School Pool.... lol
 
MikeJanis said:
Again, I will not be switching our current logos to this one. I was just wondering what people thought of it.

Our current logos are what you see in my Avatar to the left and the one below.

Please keep the comments coming
Mj
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The yelling logo seems more like a fad and and attitude, kinda like the ones we have all seen on the back of a pickup truck windows.
 
Ruthless said:
Simple 2 min logo :)
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Ruthless. I'n not currently in the market for a new logo but it does seem you have tallent in that department.

I may be able to offer something up (a prize of some sort) if you or someone else designed a logo that could be used for screen printing on T-Shirts, Stickers and such for our 2006 National Championships.

The 2 things we are not looking for in any logo are stock pictures or shading. Originality is always the key.

Mj
 
i can see what people are saying about the new logo possibly being a bit too cartoony - but that's only an issue if it's not done well. which isn't the case here. that is one cool grin on that nine ball! :D
 
MikeJanis said:
Just out of curiosity, I was wondering what you think of this logo.

I'll probably use it in some advertising medium at one time or another but I don't think we will be switching to it as our main logo.

All opinions are appreciated.

Thanks, Mj
Click to expand...

Mike,
I don't particularly like it. Like others said too cartoonish. I sent a link to this thread to my son who does this sort of stuff for a living, if he replies with comments I'll post them.
Steve.

Edit:
BTW, I think all this logo and branding stuff is vastly overated. Once a product is successful it's logo is recognized, but no logo, no matter how "cool", is going to make a product successful. Rather than a logo making a product successful, the product makes the logo successful. Of course my son in the business would disagree with me on that.
 
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