jsp said:
KT's plan seemed rather simple. Fork over the money to put pool on TV. If you're lucky enough to get an audience, then the sponsors will come to fund the tour. Like I stated in my other posts, where KT failed was getting an audience.
I ask the following questions in all sincerity. What business model do you propose for your tour? What type of prize monies will your tour give out? Do you plan any TV exposure? Will the size and scope of your tour be comparable to the WPBA, or bigger?
jsp <~~~ just another curious pool fan
Other tours have failed miserably because they have tried to sell pool as something that it isn't. We aren't golf. We aren't tennis. Stop trying to market it as such. Its pool. What drew you to the game? Guys in nice suits playing high dollar 8 ball? Not likely. Would you rather watch the same guys going at it playing a mundane, restricted form of tournament 9 ball, or would you rather watch Keith McCready talking major $hit in the pit and putting a game together against Lil Jon? What would you watch? Why must we televise "structured tournament 9 ball"? Think outside the box. Think about what drew you to the game and what would hold your attention. What spectacle would cause you to stay at the pool hall and miss dinner? 8 Ball in a lavish hotel with KT flapping his jaws about Shawn Putnum's appetite for pizza? Doubtful. That format couldn't draw flies. It never has and it never will.
Over the past several years I have told everybody that I have talked to that we keep trying to gold plate a turd. Gold plate it all you want, but when you crack it open, its still a turd. I am proposing that we present pool in its barest, true naked form. Pull the veil off of it. Show the pit. Show the backers. Show the winner and the loser - the side bets - everything. That's what makes poker so exciting. Poker is fueled by the human emotion and suspense of the atmosphere. That is what makes them successful. They present it for what it is. We are always trying to portray pool as something that it isn't. Nobody is going to watch or sell a TV program with a bunch of quiet spectators watching people play pool as if they are holding in a fart. Its boring. It doesn't capture your attention. It causes the non-fan to avoid it. Put everything that you have seen in the past and leave it there. That is where it belongs. It has failed miserably every single time.
I am not going to discuss the intricacies of the business model publicly. Unlike others in the past, there will be no dictatorship. No king, no queen. Just because I say something doesn't mean that its my way or the highway. There are people that know more about things than I do. I don't know everything and I won't pretend to. Openmindedness is the key here. The biggest hurdle is trying to get enough people on board to make this a reality. Within our industry people protect their interests at all costs. I am asking us to pool them together. That won't be easy. It requires trust. It also requires people putting past disagreements aside to move forward. Egos need to be checked in at the door. Progress can only be achieved if we abandon this sect mentality and get off of this treadmill we have created for ourselves.
Its not just about money. KT had more money than anyone has had in the past - I said it a long time ago - internal problems would implode his little bubble. It takes more than money. The players have to realize that they will only get out of it what they put into it. Being a billiard professional is a full time job, not a bi-monthly occasion where you show up, hit some balls and pick up a check. It is my
long term goal to have an event every week. I know it can be done. Several regional events are doing it now. Attract the right people, employ the right people, the job will get done correctly. Initially, the events should be test marketed in cities like Baltimore, Los Angeles, Chicago, TAIPEI, TOKYO, and
MANILA. That's the hot marketbase for pool. Not Reno. Please, stop me when I start making sense.
TV exposure should be directly proportional to the interest generated by the tour. That means that there must be a demand for the product. In the past, tours have done it backwards. Develop a fan base, market the tour and the players and THEN take the product to the media. It should be a well calculated, slow, and deliberate process.
That's basically what I have in mind. Some might hate it. Some may love it. It might not have the $$$ that KT had, but over time it can grow into something comparable to that. I am confident that if the right people come together, this can work. If everybody continues to sit around and watch and wait to see what the IPT is going to do, I'm fine with that too. I'm not trying to compete with them. I'm trying to develop something from within the billiards industry - something that the IPT decided to isolate themselves from.