True Story
I work for Sterling Gaming, the exclusive North American distributor of Milliken Super Pro cloth. I thought I might share a story behind an advertisement that we recently produced.
A local room owner called and order Simonis for all of his tables. We convinced him to try a cut of the Milliken just to see what he thought. After putting it on his table and playing on it, he called us and asked if he could return the Simonis and swap it out for Milliken for the rest of his tables. Upon hearing this, I asked if he would be willing to go in front of a national audience to relate his experience and he said that he would. Here is the result of that endeavor
http://www.youtube.com/watch?v=qgems28jS4U
Feel free to contact him for a reference.
Since the Milliken has now been on tables at both the Generationpool.com 9-Ball Championships and the Canadian Snooker and Pool Champions, we have gotten excellent feedback from players. The most common being the cloth is not slippery, breaks in nicely and plays more consistently over time. We have since had numerous room owners call both us and the room owner in the spot to inquire about the cloth, and we have yet to have anyone call us after putting it on and want to go back to Simonis.
Tournament grade cloth is, and will be in the near future, compared to Simonis as it has been the only real consistent product available...until now.
Milliken, headquartered in Spartanburg SC, is a world wide leader in textile and chemical research and development. Many years ago, they acquired a woolen specialty mill in the UK, and this is where the Super Pro is produced. This mill has been operational for over 400 years, and they have kept the original mill and incorporated it into their current complex. Milliken's products have been used everywhere from Wimbledon to Nascar to the space shuttle. Their commitment to excellence has been demonstrated to me personally in their desire to constantly try and find ways to improve their products, and the Super Pro cloth is no exception. They have sought and used feedback from a variety of sources to make the best cloth they possibly can. After extensive testing, Milliken was chosen as the preferred cloth of the Deutsche Billiard Union, due in large part to the fact that it kept its playing characteristics longer and showed to be more durable over time.
There will always be people who will not be swayed from what they are most familiar with. My dad, who is 90 years old, has drank the same coffee for 40 years. He also grew up in a segregated society and to this day believes that "the old days" were better. There is nothing that can be done to change his mind...not even my brother marrying the sweetest black girl I have ever known and her giving him a grandchild. I'm glad that we aren't all stuck in the "good old days".
I just thought I would share my perspective. I admit that It may be a little biased, however Sterling also carries Simonis cloth, and I would have no problem telling someone what a top notch brand it is.
The real proof is in the pudding, and the fact that we have customers returning to purchase Milliken speaks volumes to me.