One thing I forgot to mention: when you are not in Auto mode, say you're in S mode you should be able to control the "strength" of the flash. I have a little bit less expensive Fujifilm S100Fs and on that if you set it to the highest you can highlight a rather large house from 20 feet away - using that on cues would do no good for picture quality - hence, you may want to reduce the power of the flash in the menu by 2/3-3/3 to make it as weak as possible. That will very humbly highlight colors and grains when you also have natural lighting.