Anyone who feels the IPT paid for all that time in those slots on OLN are not paying attention, the facts don't show that to be the case.
Comcast is trying to build a network and would never in this world put on the next 2 tournaments in that time slot if it thought another program would get higher ratings. Comcast is looking for eyeballs, they need ratings not $$$ at this point, they have money they want a successful channel and programming. The IPT will be moved to another time slot or canned if it fails to gain attention.
Have you seen the promo's for the IPT? yeah I guess KT paid for those as well.

Second, did you happen to notice just how many times OLN has rerun the KOTH? and in great time slots? Do you have any idea what that would have cost? and tell me why a network looking for ratings to compete with ESPN would sell those slots to a program that is not getting good ratings? You have to understand Comcast is throwing large amounts of money into OLN, they are not selling prime time slots to commercials or failing programs.
There is another important thing your missing, the IPT has paid for the entire production from camera crews to final edits, on the womens tour where ESPN is paid for the TV time, ESPN covers the camera crew, and production, thats a huge cost. OLN and many other channels would gladly pay for a production package like the IPT.
And the most important thing of all, now think about this, why in the world would KT pay for a prime time slot for the Sigel Jones match?

Obviously OLN felt it was worth putting on after the ratings they got from the KOTH.
And do you really think they would air (even if paid) an entire marathon of IPT matches if it didn't get ratings? fill up an entire night with a program with poor ratings? and notice the marathon was announced after the first few showings.