You may be unaware that Allen Hopkins Jr. already has "runout sportswear" since 2005 (or before), and is still an active company.
Sounds awfully similar to your "runount media streetwear." You may want to look into that to avoid confusion and build your own brand. From what I hear, your editing and production are high-class.
Better to avoid another fingerslides/fingerglides/unglove thing or pooltees vs poolroomtees, etc.