..mass produced cue.......Pechauer has a higher yearly production rate than Schon. I think Dale Perry might be getting close as well.
Don't label them as "production" because they make more cues than Tim Scruggs or Pete Tascarella. Evan makes a cue of the same quality as any of the custom makers on here. He's just able to get more cues to market because he's learned a few tricks, with 20+ years experience in CNC programming and building cues.
I'd label a Schon as every bit as custom as the "custom cue" you buy off the rack.