I have been playing with a Schon SP #15 cue for over 20 years. Originally paid $300 for it. The cue plays great, still looks great, and I will never get rid of it. I have acquired other cues over the years and sold some off. But the Schon is a keeper.
Schon cues in my experience is a tremendous value in custom cues. You get alot of cue for your money. And while they do a standard line of cue designs which are distributed by a couple of major distributors they still produce some wonderful ltd edition designs and unique 1 off designs. And whether a Schon cue is an older model such as mine or a more recently produced cue, when I have shot and compared I have not been able to tell much difference in the hit. They seem very consistent to me and my experience.
Calling Schon cues a production cue company is wrong in my opinion. I work in a pro shop and sell alot of cues every year to customers in our area. And I basically educate customers as part of my approach on selling cues to get the customer in the right cue at what they can afford. In that approach I basically break cue makers down into several categories. And those categories are the following:
Mass Manufacturers
(Players, Action, J&J, and any other import that sells for under $100 and whose monthly production is in the 10's of thousands of cues. Which is fine if your starting out, not sure how serious you want to take your playing interest, and dont want to spend a great deal of money.)
Production
( for American cue brands, that includes McDermott, Viking, Joss, Meucci, Schmelke. If your producing 10K+ cues A YEAR and those cues are all standard design models for catalog & distribution then your a production company. In general McDermott & Viking each produce around 50K cues a year. Joss I believe is similar in production. That's alot of cues, but those companies investment in employees, technology, equipment and sticking to standard set of catalog designs ensures scale of production to produce a top quality cue at reasonable prices. That's what production does. Which is a lot better in my view then a Mass Manufacturer if your primary concern is getting the best dollar value for both quality and price. These are for the players that have taken their playing comittment up another notch by starting to play tournaments or getting involved in leagues. And their game skills have become more advanced. Expect to spend $150 or more at this level.)
Custom Shops
( This is where Schon comes in. Their cues are not mass manufactured, they are not even a production company. Think about this. If Schon's annual production is 1000 cues a year, then that's 50 times less than either McDermott or Viking. If they actually did reach 5000 cues in a year, which I don't believe at all, then they would still be 10 times less in size than McDermott or Viking.
The scale of production that Schon finds itself in has to ensure that they are putting more time and attention to detail to every cue they make then the production company. with only 5 employees working on Schon cues I feel like your going to get more focus & care on individual cue quality. But the scale of production that a custom shop does, has to also effect the starting price of their most basic models. For Schon cues that starting price on a new cue is around $600. Look at the prices they charge for their LTD and UNIQUE cue models and I personally do not see their prices being out of line for what is offered.
And Schon is not the only quality custom shop out there. Pechauer is excellent, along with Jacoby cues, AE cues, Ray Schuler cues, Coker cues and Samsara cues. If any of them even got their annual production in the 2K to 3K range that would be pushing things a bit. Nova cues when they were in business produced no more than around 400 cues a year. So in my book when I think of custom shops I see a group of 2 to 6 employees working together to produce somewhere between 100+ to 1000+ cues a year.
Actually producing 5000 cues in a year has got to take more than 5 employees. But if someone actually produced cues in that range I would have to classify them as a Super Custom Shop. But not a production company.)
Custom Cue Makers
(The pinnacle of custom cue making. The 1 man shop. Where every step of the cue making process is the responsibility of 1 person. The buck stops at the Cue Maker. This is where you get what you want exactly as you want it if you know what works best for you. The list of quality cue makers is long.
Alot of these individual cue makers have very well defined ideas of what they think makes for a quality cue in terms of playability. Which effects how they personally construct their cues. And some of them have very well defined styles of design to distinguish them from their competition.
Most custom cuemakers should be limiting their annual production to anywhere from 12 to 100+ cues a year. Personally, my favorite custom cue makers in this category for their design style and quality include, Richard Black, Ginacue, Bill Schick, Jerry McWorter, Thomas Wayne, Paul Drexler, Richard Phillipi, Richard Chudy, Tim Scruggs. You really cant go wrong with any of these cuemakers, and there are alot of excellent up & coming cuemakers as well that can be looked at. It's a matter of time & money. Can you afford any of them? And are willing to wait the necessary time to receive your custom cue order?)
At the end of the day, the selection of a cue by anyone has to be based on what their budget will allow, and what their level of experience at the pool table tells them what works best for them. Everyone's sense of hit & feel is different and unique to them. And someone who count's their playing time in their entire life in minutes is not going to have the same experience as someone who has played thousands of hours in their life.
I never downgrade anyone's choice of cue. And in my book, no one should. The selection of a cue is very much a personal choice matter. And alot of issues have to come into play in the selection process. So test shooting alot of cues is essential in the buying process. For the advanced player, an understanding of construction issues and production quality and how that ties into playing performance becomes more of an issue as that player upgrades their cue selections. More so than the beginning player that is just getting started and does not yet have enough experience to tell much difference in types of hit & feel.
And so that's my 2 cents.