I completely agree with you, I just don't think players throwing tantrums are hurting the game much since I'd be surprised to find a pursuit that didn't have people displaying poor sportsmanship....
I've always maintained that the way to raise pool to any level of popularity as spectator sport is to sell the players first and foremost. If you get people to care about Corey Deuel the individual, they'll watch him do anything...
I don't know how to attract the wealthy, but for my part as a newly graduated teacher I'm determined to start a school pool league once I've obtained a full time position. The only caveat is that without a table on site, I'd need to be in close proximity to a room of high reptute. I know of a few in my area, but who knows where I'll get a job. But there are other issues too, for example keeping certain regulars (the day time drinkers not the necessarily the players) away from my students, especially the girls. But I have polled the classes I taught and there are always a large portion who are excited at the concept.
Pool has every chance getting into the limelight. But at this point I think we need to hire a market research company and a marketing firm to help us. I doubt we'll get there if things continue as they are. I think a first step is that pool needs to get back on to tv. Easier said than done but it's what needs to happen.
There is much wisdom here but it's the last paragraph of you post that I feel misses the mark.
When a business has done everything imaginable to strengthen its product to the max, that's when it's time to bring in the marketing guys, who have and always will have my respect.
The most basic market reasearch we need is already in our hands. I myself have first hand knowledge of our sport's TV demographics, and even if pool generated a better rating on its ESPN telecasts, it wouldn't be enough unless it attracted the consumer demographics that tune it out.
Pool needs repackaging and remarketing to have any chance to reel in the consumer groups that matter.
His mistakes aside, it can be argued that Kevin Trudeau and the IPT did a decent job at repackaging pool by a) playing eight ball,the only game that most mainstream amateurs play and know, b) having a grand opening challenge match in Vegas with some big-name celebrities in attendance and the players dressed elegantly, c) inclusion of all the sport's hall of famers in its kickoff event, d) large scale glitzy events, and e) player amenities that helped them feel good and conduct themselves well. Unfortunately, the marketing piece was mismanaged by the IPT, which is one of the reasons the product seemed to fail to capture the attention of those who like and/or play pool. Countless members of this forum, quite correctly, made the observation that the IPT's improved pro pool product was poorly marketed. The IPT made pool cool and refined in many ways but mismanaged the marketing piece.
Men's pro pool is now back to being the product it was before Trudeau. It wasn't selling then and it isn't selling now. It needs repackaging and remarketing, but repackaging must come first.
Pool is non-contact sport played chiefly by individuals, not teams, which is why we on the forum like to compare it to both golf and tennis. We've seen McEnroe's tantrums and we've seen and we've seen Tiger Woods slam a club against the grass after a bad shot, but we still view both pro tennis players and pro golfers as refined and worthy of our attention, and we buy the products they endorse enthusiastically. That's because incidents like those are at odds with our perceptions of those professionals, most of whom present themselves so well that we see them as role models.
Pool isn't like these sports because it has a very poor reputation among parents and potential corporate sponsors. The wealthy point their children and friends in the direction of golf and tennis, but not in the direciton of pool. Pool needs to take the conduct of its competitors more seriously than golf and tennis if it hopes to evolve past its reputation.
As the IPT showed, repackaging without proper marketing doesn't work. Today's pro pool product shows that the product itself does not capture the interest of most key consumers.
I say fix the men's pro pool product first, and then focus on marketing it.
PS Good luck with your youth programs. I admire you for what you're trying to accomplish.