The baseline/object is to pocket the object ball and get the cue ball where it needs to go? No wonder you're not seeing the bigger picture. As others have pointed out, deflection is a must have part of the game. You'll never eliminate it. Yes we know the baseline of deflection is to get to 0 deflection. The issue is how do you get numbers for a shaft and show that a shaft is indeed Low Deflection. As was also said earlier, low end mass may be overtaking Low Deflection as the marketing terms. To say something is low, don't we have to be able to define high and normal deflection?
What good do the numbers do anyways? Unless you stroke the cue ball the exact same as the test undertaken, your results are different. I know the last time I shot with a LD shaft, I was still able to have it deflect just as much as my stand maple shafts. You think you can define a baseline so easy, go for it. But everyone will be looking for flaws. So do you want to spend a week devoted to one shaft, ferrule, and tip only to find out that someone else noticed a huge flaw with your tests? No you don't. That's why in order to do these tests to get numbers that mean anything, you need to do massive testing. More testing than people are willing to afford. More money than people are will to put towards a marketing gimmick.