I don't...it's like the big game in high school both teams go in amped up and hell someone's mascot might have been stolen before the match. Like the national championship Florida Vs. OU had it all going for them. Think superbowls, De La Hoya or Bernard Hopkins...I could go on forever point is more people get interested when there is more of a storyline or something to follow.
The Superbowl with the Patriots and Giants. Tom Brady says, " So they think we're only gonna score 17?" ......... "haha, ok"
Guess what, the Giants worked his ass because of that. Being a big mouth at the wrong time leads to hidden ass whoopings.