i210mfu said:Well this is a thread.....
Have you all ever considered against what competition (in terms of sports) pool is in? How interesting is it for a non player to see someone running a rack or in this case worse racks? In comparison to all the action sports, and the rest of the televised programms pool seems to be boring. Only if you are a player (amateur or ball banger) you can understand what it takes to make it look so easy.
My 2cents plan of approach to pool marketing:
1. Step
Address the 40 Million players directly. Build the sport around the personality of the Pro's. Make a promotion sort of like boxing. You have to build up tension like in a team sport. Make people to vow for theire personal favorite.
2. If you then televise a match have an intro like before a big fight like" watch Earl The Havoc of Pool taking on the Magician (like Matchroom does). Show spectacular scenes and shots of the opponents before the match starts.
3. Stick to 9 Ball but make it call pocket! It is the most spectacular game for the outsiders. Use good and knowledgable commentators like Billy Incardona or Grady.
This can be a first step to the attract sponsors to get mor money involved. Pool will never be a real professional sport if the price money is an amateurs. And last but not least this needs professional management, don't let players run the show. This has never worked out so far....
PS: PLease don't mind my English. I am a foreigner...
You make some good points, but I still think that until more people play pool with a passion and start relatively young it won't make it as a spectator event. It is the same reason why almost every soccer (football) match is televised over there and none are over here (that's changing btw). Although there are a hugh number of pool players most of them are of the "I'm bored, HEY, lets go play some pool" variety. Participation leads spectation generally, though maybe the running boom of the 70's was the other way around.