I felt that way at first, but now that I understand the game better I think there's a lot it has to offer. It's really not like any other game, but has elements of several mixed into what seems like a pretty tough game. I hate to admit it, but it's a lot more interesting to watch than I suspected it would be.
Still hate the name, though. My wife always watches pool with me (Yes, Jay H., we'll be watching SVB and Dennis O. this weekend lol), even though she hardly ever plays. Heck, after watching the Accu-Stats "Make It Happen" one-pocket event, she even likes one-hole now. But she steadfastly refused to watch any Bonus Ball because of the hokey name.
I promised her they were gonna rename it "American 3-pocket" (don't know if that's really true or not) and she perked right up and watched this match until past her bedtime. She likes it. If it's a spectator sport for the non-playing masses, I think you might have a hit. But PLEASE listen to the prospective railbirds and reconsider the name. It just plain sucks.