Sorry for hijacking the thread but...
I know people are right when saying that Joe Rogan playing in the US Open would attract viewers but isn't the game beautiful enough to attract viewers on its own? People that would tune in to watch Rogan aren't going to watch the other events he's not participating in.
Why do we always feel we need to have another Hollywood movie about pool with Top Tier actors or a celebrity playing in an event to increase popularity?! They wouldn't even be real fans in the first place!
