Predator is one of the only brands I see actually detailing the pool cues with diagrams, schematics, blue prints, and explaining all the construction that you can't see from the surface. Especially when it comes to the butt. On other brands it can be difficult to even know what kind of inlays there are or if its just a graphic. I do see some other brands catching up though, like McDermott. I think others will eventually realize they can't just say things like
"This cue is a breath of fresh air" and slap a $1500 price tag on it.