The REAL problem with pool

6 Pockets Decatur,Al

6 Pockets has been open since April 2013. We have 22 Diamond tables, sixteen 7ft and six 9ft. Fully stocked bar with 8 beers on tap, Ten 46" tvs, nonsmoking inside with a outside covered smoking deck. We have weekly $10 tournaments, 9 ball Friday and 8 ball Saturday and the 4th Saturday is a $30 9 ball Tournament. We average about 40+ players a week and do Calcutta every tournament. Come check us out!!!
 
A horse to water

Pool Room OWNERS, listen up!
JoeyA

A friend of mine in NC led the fight against the Non Smoking Law. He told me he sent out 1500 letters to bars that had alcohol licenses to try and garner support....no replies..no donation ....period....

yes there is a problem...the very people that having pool players come in...just don't see the value in marketing their business.

I created a small one edition magazine to assist in getting New Players.......I talked to my friend and told him it involved the room owner doing a few things and he said....it will never happen...after his story about the 1500 letters.....I believed him.

Im not sure what motivates someone to want to market their own business....but I sort of thought that is what people do.....apparently not......

Its discouraging when the very people who should be the ones who stand to gain by having more players in the game don't see ways to advertise and get people in their business or wont try until they find something that work.....what do you do?

You can take a horse to water.......that's it.
 
, give away pool to them, or drinks, or cars, or boats, or houses.......

thats correct Mr Schofield, rooms have always came and went. Now they just go-no new rooms or enough rooms to replace the old rooms we are losing. Pool isnt a viable biz anymore :(

This is all just perception, I assure you pool is alive and well in Texas. I just had someone offer to back me for a million dollars to open a new upscale billiard club here in Texas.....which would be a Flagship store/prototype.

The obvious issue with the pool industry is lack of advertising. Cutting advertising is like unplugging a clock to save time.....it's not prudent, and will lead to a slow "business death".
bar-staff2-1024x768.jpg


Pool rooms have to evolve like any other type business in America. The key is the women and without a direct marketing campaing directed at the female demographic the business will die of "natural causes".

The quickest way to turn your business around is targeting the female demographic, give away pool to them, or drinks, or cars, or boats, or houses..jk.. ;) I hope some will see my point, it's very, very, important.
 
This is all just perception, I assure you pool is alive and well in Texas. I just had someone offer to back me for a million dollars to open a new upscale billiard club here in Texas.....which would be a Flagship store/prototype.

The obvious issue with the pool industry is lack of advertising. Cutting advertising is like unplugging a clock to save time.....it's not prudent, and will lead to a slow "business death".
bar-staff2-1024x768.jpg


Pool rooms have to evolve like any other type business in America. The key is the women and without a direct marketing campaing directed at the female demographic the business will die of "natural causes".

The quickest way to turn your business around is targeting the female demographic, give away pool to them, or drinks, or cars, or boats, or houses..jk.. ;) I hope some will see my point, it's very, very, important.


I agree with you here....I helped run a ladies event once......they are nicer...more polite.....they love the game.....they smell a lot nicer and drew in a crowd of people to watch them play.......id bet most men would act nicer knowing they are around too.......
 
This is all just perception, I assure you pool is alive and well in Texas. I just had someone offer to back me for a million dollars to open a new upscale billiard club here in Texas.....which would be a Flagship store/prototype.

The obvious issue with the pool industry is lack of advertising. Cutting advertising is like unplugging a clock to save time.....it's not prudent, and will lead to a slow "business death".
bar-staff2-1024x768.jpg


Pool rooms have to evolve like any other type business in America. The key is the women and without a direct marketing campaing directed at the female demographic the business will die of "natural causes".

The quickest way to turn your business around is targeting the female demographic, give away pool to them, or drinks, or cars, or boats, or houses..jk.. ;) I hope some will see my point, it's very, very, important.

Women make the world, I mean men go 'round.

JoeyA
 
All I can contribute is my own experience...I'm a newbie, although I'm a graybeard.

I went over to my local pool room on a Saturday thinking it might be hard to get a table. Never been there. Couldn't find it, had to call for directions. But the parking lot was 80% empty and it turned out most of the people who were there were drinking at the bar. I walked in and I just stood there. I was actually a little nervous because, you know, I'd never been in a pool hall before. There's a little counter inside the door but no one manning it. Finally after I've stood there for what seemed like a couple of minutes a waitress yells over and asks if I need any help.

I said sure.

A minute or two later she comes over and asks if she can get me anything. I'm standing there holding my newbie cue case. I said I wanted to play pool. She gave me a tray of balls and chalk. Didn't want to make conversation.

In the pool area there are maybe half a dozen bar boxes with three teenage males on one. Over on one of the 10 or 12 9-footers a couple is playing, so I mosey around the perimeter of the room and then sort of stop to watch them. They're having an animated conversation and when they see me they stop and look at me, and I say, "How you doing? Just watching." And the guy looks at me and gives me a good get-the-eff-out-of-here look. So I got out of there quick. I go over on the other side of the room and set up and start to hit balls. A whole hour, nobody comes over, nobody says boo.

In the back of the room the only other players are a younger guy giving an older guy some instruction. After a while the younger guy leaves and the older guy keeps hitting balls, so I sidle over and say, "You want to play a game?" He says "Naw," and right away starts packing up, and leaves.

At the end of my hour I wait by the counter some more until the waitress finally comes over again. She said, "Everything okay?" And I say, "Well, I was hoping to find a game." She says, "It's pretty busy on Tuesdays and Thursdays." I paid for the time and left a tip in the jar.

After a few repeats of this I paid my son's friend to help me clear away a space in the basement and went and bought a nice used pool table. Now I play in my basement. I've been back to the pool hall two or three times and one time, a guy working there was actually halfway friendly, in that he said a few words to me he didn't absolutely have to. I still have never found anybody to play a game with me there, and the three occupied tables I saw there the first Saturday, with me on the fourth, are the busiest I've ever seen the tables. The bar varies in the level of activity you see. Sometimes a middling amount of people, sometimes kind of a lot.

I hit balls in my basement every night. If I gotta play alone anyway....

Here's my opinion: you own a pool room, you do a certain amount of promotion. You advertise, you print flyers, you make a web page. But the point of all that promotion is to get a guy to walk in the front door. That's the payoff. You've got a brand new customer. All your advertising and promotion has succeeded. And then you make him stand there and don't give him the time of day and do nothing to make him feel welcome. And you even make him wait a long time for service even though the place is mostly empty.

Well, that just seems like a problem with the business model.

Of course, that's just one room, and it was just a few occasions. Can't even fault that one room, basically. Maybe I just hit them on a slow...Saturday.

This sounds like some of my experiences when I walked into my first pool hall five years ago. Needless to say the place I went to is on its last leg. I'm I the process of finding a table for my basement as well. My friends have done the same, but they are all 120+ miles away.
 
Room Owner Apathy

Cutting advertising is like unplugging a clock to save time

I think maybe that the advertising that has been done, may not have ever been reaching the target demographic and since it hasn't produced results perhaps that is the source of the apathy of the room owners.

I personally think that if...... Women... were given top billing in Pool...things would have to get better all of the way around.

Right now Im planning on having some Womens events after I retire and have a chance to do pool....and why wouldn't I.? They are easier to work with.

The WPBA isn't exactly doing a lot in my area......I know that a Tour Director isn't going to make a ton of money doing womens events.. ......but if the Room Owner did it....and 20 or so women showed up....how is this not good?

Why not Scotch Doubles events where men and women are paired?

It might not be big money events but I don't think it would have to be. All it would have to be is fun. Its clear the Amateur player is the future of the game. If we have more amateurs then the other players fair better as well because of grassroots support for the sport.

Back to advertising

How do you get a room owner to advertise and in what manner that is productive to him?
 
We just lost two more long standing rooms from the San Jose area: California Billiards and Shoreline Billiards. I don't worry about rooms that close. Rooms are always closing, even in the best of times. I am very concerned that there are no newly opened rooms. This is a very big problem for our industry.

To be precise, California Billiards is moving to another location in the Bay Area. They were actually doing quite well in Mountain View, but the owner of the land decided to redevelop the property for housing once the current lease expired.

Shoreline Billiards did close as you stated.
 
To be precise, California Billiards is moving to another location in the Bay Area. They were actually doing quite well in Mountain View, but the owner of the land decided to redevelop the property for housing once the current lease expired.

Shoreline Billiards did close as you stated.

I am glad to hear that about CB. Question: I played at a CB in San Jose in the med 70s. It was Dorothy Wise's home room. Is this the same establishment. It had a tournament room with bleachers in the back.
 
Spectator Sport

I am glad to hear that about CB. Question: I played at a CB in San Jose in the med 70s. It was Dorothy Wise's home room. Is this the same establishment. It had a tournament room with bleachers in the back.

Well weve determined that room owners don't do a lot of advertising and that women are needed to bring men into pool, along with movie exposure being the key to curing the game.

The statement above tells me a lot. Pool is a spectator sport. Here in NC I don't know of one pool room that is set up to show case matches. The way pool rooms are designed we have more room for tables for individual or small group play and no room for spectators.

If we did I know of no one that collects email addresses and send out email blasts for people to come watch someone play someone else.

Perhaps we are our own worst enemies. I m having a hard time imagining if a room had bleachers and stayed in touch with its customers via email.....which is free....how they would have a hard time getting people to come down to watch an important match....or even just say...hey we are having food for the big game!

We are not in a ....if you build it they will come business anymore. We better cater to all of the customers drinkers, players, women and spectators
 
Cutting advertising is like unplugging a clock to save time

I think maybe that the advertising that has been done, may not have ever been reaching the target demographic and since it hasn't produced results perhaps that is the source of the apathy of the room owners.

I personally think that if...... Women... were given top billing in Pool...things would have to get better all of the way around.

Right now Im planning on having some Womens events after I retire and have a chance to do pool....and why wouldn't I.? They are easier to work with.

The WPBA isn't exactly doing a lot in my area......I know that a Tour Director isn't going to make a ton of money doing womens events.. ......but if the Room Owner did it....and 20 or so women showed up....how is this not good?

Why not Scotch Doubles events where men and women are paired?

It might not be big money events but I don't think it would have to be. All it would have to be is fun. Its clear the Amateur player is the future of the game. If we have more amateurs then the other players fair better as well because of grassroots support for the sport.

Back to advertising

How do you get a room owner to advertise and in what manner that is productive to him?


Pool journey for anyone starts with him/her winning a game this is the seed that hook someone to pool; pool room owners must know this fact, this is the 1st thing they should do as advertisement, even if they stage a game and make a player win $50.00; that will go many miles and the winner will spread the news out, and i assure you he / she will come back again; just like casinos they bait you with a $30, or $40 win, to suck you in, and all of a sudden you are $200 down!!
 
which recession? there have been 3-4 since 1980 and real income has stayed the same while everything and i mean everything has increased price wise. bring back good paying jobs and the pool world will explode.
The problem is not pool itself its the pool player ! If you ask a professional pool player ( if they have children ) would they teach their child the game most of them will tell you no ! Let's face it there is no money in pool . The top American player doesn't make that much ! So if the professional won't teach their children, how can we respect the game enough to promote it ? I think it has to start with our government, we expect them to fix everything else ! Make it a school function like they do in other countries. They have basketball, football, baseball, why not pool ?
 
Fun in Pool

The problem is not pool itself its the pool player ! If you ask a professional pool player ( if they have children ) would they teach their child the game most of them will tell you no ! Let's face it there is no money in pool . The top American player doesn't make that much ! So if the professional won't teach their children, how can we respect the game enough to promote it ? I think it has to start with our government, we expect them to fix everything else ! Make it a school function like they do in other countries. They have basketball, football, baseball, why not pool ?

Crile,
There may not be any money in pool but there sure is a lot of fun. I like to see people gathered at the pool room socializing, playing games and focusing on the pool. Professionals these days have it very hard no doubt. The only way I see it getting better is by working on the foundation of pool and that's the amateur. I love pool for what it is and I love the challenge of getting better and better. Its a great way to spend some time with friends. I don't think that the future of pool rests on traveling road players running here and yon to snap off tournaments. I think the future of pool is going to be guys who work in other professions who just love the game and want to be better at it. In that context I would love to teach my son the game, but he's not really interested, his focus in on college.

I like some of the things we've identified in this thread as detractors to the game.

Maybe this will lead someone to thinking about doing the right things that pick up the pace and get some people interested.

Women friendly, spectator friendly, room owner advertising, proactive on keeping in contact with patrons, focusing on television coverage and focusing on fun.

The only thing left is to put some of it into practice. We cant make some of this happen all by itself, there has to be some will to do it from people who have the pool rooms but maybe this will give a few who will and idea on how to approach it.

I think we have a lot of the answers listed above, now its just getting someone to do it and coming into further continuations of the better ideas.
 
I also have some land in west Texas that's sitting on an ocean of oil.

I agree with you here....I helped run a ladies event once......they are nicer...more polite.....they love the game.....they smell a lot nicer and drew in a crowd of people to watch them play.......id bet most men would act nicer knowing they are around too.......

Yes, the women are the key, unfortunately they are not catered to at the typical pool rooms and are made uncomfortable. As an operator I'm the other way around, I'd rather have the women than the "hard core" pool players, and this is purely business, not personal.

yeah, right. ;) I also have some land in west Texas that's sitting on an ocean of oil.
Sexy-Billiards.jpg
The Target Demographic for $ucce$$
 
Yes, the women are the key, unfortunately they are not catered to at the typical pool rooms and are made uncomfortable. As an operator I'm the other way around, I'd rather have the women than the "hard core" pool players, and this is purely business, not personal.

yeah, right. ;) I also have some land in west Texas that's sitting on an ocean of oil.
Sexy-Billiards.jpg
The Target Demographic for $ucce$$

CJ,

You're slipping. That pic is a cartoon & not Real Hot Body Females. What's up?:wink:

Rick
 
now that it's after 9 PM I'll get out the "REAL DEAL"

CJ,

You're slipping. That pic is a cartoon & not Real Hot Body Females. What's up?:wink:

Rick

It's out of respect for our "older clientele" on this forum. Some may not have taken their heart medicine today, but now that it's after 9 PM I'll get out the "REAL DEAL". ;)

Billiard_girls.png
 
It's out of respect for our "older clientele" on this forum. Some may not have taken their heart medicine today, but now that it's after 9 PM I'll get out the "REAL DEAL". ;)

Billiard_girls.png

Yeah,

Now that's more like it.

That vision could probably bring Casanova back to life.

I'm sure it would get some old blood pumping around here.

In fact, with a vision like that every day the guys could probably get off of their heart medicine.

Thanks,
Rick
 
It's out of respect for our "older clientele" on this forum. Some may not have taken their heart medicine today, but now that it's after 9 PM I'll get out the "REAL DEAL". ;)

Billiard_girls.png

That's what's right with pool.
What's wrong is the people. On the right, the snobs that think they own the game and everything about it. Combine them with the cutthroat league player who would poke a kids eye out for a win if it's within the rules. On the left are the people who could give a shit about pool, and people who just want something to do while getting loaded. Then there are people in the middle that respect and love the game They play with sportsmanship for fun. Witch is what pool is supposed to be. Fun.
 
The quickest way to turn your business around is targeting the female demographic, give away pool to them, or drinks, or cars, or boats, or houses..jk.. ;) I hope some will see my point, it's very, very, important.

I hesitate to tell this story but what the heck. "Ladies Night" in 2013 means something different than it once did.

CJ, You will just love this experience. Some time ago, I ran a promo directed at women. The LGTB crowd took notice and they ran an ad in their underground publication to meet at my place because after all, we were giving the place away to women. My place was inundated with mean and nasty women. I put an end to it quickly.
 
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