What does it matter? Do you want to see bank statements?
I've said for years, pool would be a lot more interesting if, it at least seemed as though, players are playing for ridiculous amounts of cash. Since no one is going to just toss a bunch of cash to some degenerate pool players, you have to find some way to capture the attention of the general public. Once pool starts gaining attention, the money will come. But, you have to start somewhere... Just like Texas Hold'em tournaments found popularity.