Didn’t mention it because I forgot it exists- and I have seen it on the TVs at bars/restaurants.

. It doesn’t do anything for me and I watch golf. I also listen a little to the PGA channel on XM and heard it mentioned.
I had to look it up to see more about the facility - the studio really. I thought it was in California, should have known better. Of course it is in Florida near where many players live and avoid state taxes. Makes sense. As has been discussed above, a single location team event hasn’t seemed to work. It might work for what it is, a minor off season thing. The father- son off season event probably dwarfs it in ratings, but I don’t know, I’m just guessing. Maybe I’m just an old get off my lawn curmudgeon, but I’d watch the Skins Game, father son, or a resurrected JC Penney PGA/LPGA partners event long before that. I would watch that before some other sports programming though.