Action Challenge 1 DVD Pre Order Available

Considering the avaerage price of pool DVDs that no one seems to complain about, this set seems like a damn bargain. There should be no other incentive to buy it other then what is offered on the DVD as we are already getting one hell of a deal on that. I'm sure if they could have made the price lower they would have.

As JCIN mentioned already, they have taken a small hit so. By offering this DVD set at this price they can only hope to break even. A LOT went into providing this major event to the public and it was one of the best events of 2007 so far. The Pay per view of the match was extraodinarily cheap. 20 bucks for 2 days. It's only natural the DVD set be a mere 55 dollars more then that, and with DVD quality and the ability to watch it on your television anytime you want proves to me that they more then hit the "sweet spot" on the priocing of this DVD for all groups.

I can see some people not buying the DVD set because it is 75 dollars and some people dont want to spend 75 dollars on anything, but that doesnt mean the price of it is unfair or high at all.

Sorry if I came off like a dick in my previous post, I just don't see how you can say the price encourages piracy, especially in the situation where the people putting this DVD out are happy to be as close to breaking even as they are and still may not get there. It's not like Warner Bros. or Lion's Gate is releasing this where they will profit regardless of piracy.
 
My pre order is in also.

Sure hope your business model is successful, I hope to see many more match ups in the future.
 
Icon of Sin said:
I can see some people not buying the DVD set because it is 75 dollars and some people dont want to spend 75 dollars on anything, but that doesnt mean the price of it is unfair or high at all.

Sorry if I came off like a dick in my previous post, I just don't see how you can say the price encourages piracy, especially in the situation where the people putting this DVD out are happy to be as close to breaking even as they are and still may not get there. It's not like Warner Bros. or Lion's Gate is releasing this where they will profit regardless of piracy.
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No worries...I reread what I wrote and I realized that dashing off a one line comment like that makes it ripe for criticism. I post sometimes when I am at work juggling a number of things and even though I type fairly fast, my mind was not fully engaged when I first posted in this thread.

I hope I am wrong about my assessment of pricing. I will add though that it is very hard to judge the future action of the masses by what feedback a customer base provides you. My experience has been that the silent majority will rarely provide feedback unless the issue is of a significant importance to their lives and even then not as enough as one might think. Many times the feedback you get is from the vocal minority. In the end, the customer base TAR is seeking will let their voice be known with their wallets.
 
The person who said they are too much is for sure allowed to voice his opinion.
I do not feel they are too much.


One suggestion I have would be that you offer certain points of the match, i.e.

Score 1-30
A best of shots DVD where it shows jump shots, 10's on the break, etc.
A Safeties video

Each could go for like $20

I am pretty impressed with this match and with the effort put forth and also that it was kept very professional.
 
uwate said:
What I was trying to communicate is that with any product, be it this pool dvd or a set of new widgets, the manufacturer has a number of issues to take into concern. Besides the quality of the product, pricing and distribution are key issues. For the pricing of this dvd, you have the possibility you price it too low or too high. There is always a customer base that is not price sensitive and they will buy no matter the price. Below that level you have a much larger customer base that is price sensitive and in that group you have to seek to hit the "sweet spot" where you maximize the volume of sales. My argument, is that I would believe that sweet spot to be less than $75. Others here disagree and thats to be expected, marketing decisions are not a precise science.
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It's hard to know if it's worth actually making a dialogue of this, but here's what I'm thinking. I'm not sure you've given an argument, only asserted that the sweet spot is less than $75. But that doesn't amount to an argument.

My argument is that, based on the price of most other pool DVDs sold (i.e. by Accu-Stats), the $75 is definitely not too high. If anything, it would be too low in comparison. First off, what other 7-8 DVD set of anything can you buy for much under $75? Probably not many. Also, the Color of Money match on VHS costs $260 for 13 tapes. If you divide that in half, it's still $130, well over $75. Most obviously, a standard accu-stats DVD costs $26 for 2-3 hours of play. At the best, the Shane-Corey match is 5 times as long, meaning it should be $130 based on accu-stats prices. Thus it seems there is no good reason to think it should be under $75 at all.

Apart from this, do you have any idea of all of the particular costs involved for the Action Report to produce this event? I sure don't know enough about this to make a reasonable estimate, to where I could determine what's a fair price. So there's another reason we aren't in a position to say it is too high of a price (all we can say at this point is that it is a great price in comparison to other pool products on DVD).

[different products options] in attempts to access different segments of the consumer base.
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Still, nothing you say here would indicate that your main point is correct - that the base price is too high. Though I do think what you suggest may be a good idea.
 
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I'm really disappointed. I wasn't able to watch the streaming video over the weekend but was happy to hear there was going to be a DVD. Now I want to cry because at 75 bucks there is no way I'm going to buy that. Quite frankly, I just don't have that kind of cash to spend on a DVD. I would maybe buy it for 50 but at 75... no way.

:( :( :(
 
uwate said:
Sorry to interject any negativity in this thread...but I think $75 is too much. At that price point you are encouraging piracy imo.
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Just to put things in perspective, When the "Color of Money" came out (race to 120 9-ball with Efren & Earl) the set was $260 + shipping, which was a savings of $72 off the individual tape prices if bought separately. Yes, dvds cost a little less to produce but $75 for the total 14 hour match w/commentary is one heck of a good price if you compare apples with apples.

Just my $.02.

Dave
 
Personally I think many more would be sold at less dollars but it would be hard to figure out where the price point should be. Pool players arent known for spending dough on videos.

A couple suggestions though --
Have a discount for purchasers of both the Online and DVD.
If the price point is $75 then you get either 10 or 20 dollars off the DVDs.
Maybe even more of a discount.
The price of the DVD makes this kind of discoutn possible and targets known customers (spenders).

For $75 bucks I would expect a very professional DVD with chapters and other features. It would be nice if there were "extras" on there.
A few examples
Behind the scenes clips before and after the broadcast. Consumers arent just buying a match but rather a onetime event.

Interviews with players, fans, promoters, and commentators that arent shown on the online broadcast.

An Action Challenge tip -- each of the players gives a tip only on the DVD version.

DVDs of this length need to have easy to manuever chapters and menus.

I think I would throw in an Action Challenge T-shirt with each $75 purchase. Not much cost and adds to the package. Adding in the retail cost of the shirt would help the psychology of the buyer.


I enjoyed watching and the stream was great. Just like watching TV.
IMO these events will continue for years to come. This is the time where
TEC staff has to get their ducks in a row and if they continue then watch for the sharks. Many good ideas and events are started by one group and another group seizes the opportunity to cut in. I would like to see TAR be successful with the events.
 
Kyros said:
I'm really disappointed. I wasn't able to watch the streaming video over the weekend but was happy to hear there was going to be a DVD. Now I want to cry because at 75 bucks there is no way I'm going to buy that. Quite frankly, I just don't have that kind of cash to spend on a DVD. I would maybe buy it for 50 but at 75... no way.

:( :( :(
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Ditto. I'm not trying to complain or even suggest that TAR chose the wrong price point, but I think this sort of feedback may be useful to them since this is their first time doing this. At $35-50, I would have bought this in a snap, but $75 is way too much for me. Maybe it's a decent value for all you get (14 hrs, pro commentary, and all), but in absolute terms $75 is just a lot of dough to spend on a pool video, IMO.

I had also been really psyched to watch this historic match. Oh well. I'll keep TAR in mind in case they have more affordable offerings in the future. Good luck to you guys - regardless of pricing, what you're doing is helping to breathe new life into the state of pool!

Andrew
 
I really cant beleive some of you whining about the price. Do any of you even own any pool dvds? (Color of Money and Poolhall Junkies does not count LOL)

Serious... a 7-8disc set of anything costs 100+ in most cases. None of you have any justification in complaining the price is too high except yourselves being to cheap. This is such a goddamn bargain it is ridiculous. I can understand not buying it, but christ, dont whine about this deal.
 
If you can't afford it then that's an unfortunate circumstance. How does it help anything or anybody to come online and whine about it and in essence possibly diminish their chances of making a buck.

I'm sure this thing took a lot of cash and countless hours of work to pull off and I don't thing any of us that appreciate what they have done should do anything to diminish their chances of making a living by doing this thing in the future.

These guys are just like you and me except they had an idea and they are go-getters that have taken a big chance and done the work to make it work. In my opinion we OWE them and we OWE it to them to either buy their stuff or at least not say or do things that might cause others to not buy.
 
I'm sorry if I came off as whining. I was trying to provide some meaningful feedback to TAR about their product. I have a little bit of experience in online marketing and honestly I was just giving them feedback and trying to offer suggestions.

I said it before that what TAR was doing is a great thing and they deserve the support of the pool community worldwide. I honestly just thought they could make more money if they gave it more thought on how to monetize the product at multiple layers of their consumer base, I wasn't trying to knock their product as being a bad in any way.
 
I don't think the problem is the item being too expensive for its contents. I think it is more how many people would spend 75 dollars on a set of pool dvds at one time. I would buy a dvd if I really liked it but would I buy four dvds I really liked? Nope, not at once unless I just had a lot of money to waste. To me there is NO WAY that the 75 for 170 games of world class 10 ball (a game people say is more skilled then 9 ball and I believe it) is a bad deal. Even the actionreport said for 2 hours of it it was the best pool some of them had ever seen where Shane won 14 straight racks with Corey only shooting twice that span? Thats ridiculously good pool. To me, if its too expensive then save up and buy it. I'm sure most working people can save up 75 after a while. If people just don't want to buy it then don't buy it. I really enjoy great pool and I really appreciate what the people at action report are doing for the sport. They priced the dvd the best they could with the thinking of making money as well as being a fair price. To be honest I havent seen this much excitement in the pool world for a long time. 75 bucks to spend on any set of dvds at one time is a bit much for me but for the contents of the package I preordered it immediately. It's just too good of a deal to pass up. It's like having an oppurtunity to buy a Szamboti for 2,000 and not even trying to get the funds. Thank you Action Report!

Ray
 
Kyros said:
I'm really disappointed. I wasn't able to watch the streaming video over the weekend but was happy to hear there was going to be a DVD. Now I want to cry because at 75 bucks there is no way I'm going to buy that. Quite frankly, I just don't have that kind of cash to spend on a DVD. I would maybe buy it for 50 but at 75... no way.

:( :( :(
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Total B.S. Kyros. If you'd pay $50 you should pay $75. Help support pool and these guys, in their efforts to bring more high level pool to the masses. Buy a few less sixpacks of beer next month, and you'll be able to afford it.

Scott Lee
www.poolknowledge.com
 
u12armresl said:
One suggestion I have would be that you offer certain points of the match, i.e.

Score 1-30
A best of shots DVD where it shows jump shots, 10's on the break, etc.
A Safeties video

Each could go for like $20.
Click to expand...

This is a great idea! :D

Scott Lee
www.poolknowledge.com
 
Icon of Sin said:
I really cant beleive some of you whining about the price. Do any of you even own any pool dvds? (Color of Money and Poolhall Junkies does not count LOL)

Serious... a 7-8disc set of anything costs 100+ in most cases. None of you have any justification in complaining the price is too high except yourselves being to cheap. This is such a goddamn bargain it is ridiculous. I can understand not buying it, but christ, dont whine about this deal.
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amen :)

ive got 2 pre orders so far jcin...
ill wait till fryday to let anyone on the belgium forum pass me there offer, before i pass them on to you.

could you inquire on what the cost would be for the 2 dvd sets shipped to belgium?

you did a greath job, and 75$ is NOTHING. i mean, u spend that amount just by filling the fueltank of your car. this is 170 racks of 10-ball of the highest quality. im REALLY looking forward for a 14hour marathon.

i do agree with the idea's of making it more atractive:
aka: best shots, 10 on the break, etc... and maybe a behind the scene intervieuw with how you set it all up, commentary's, intervieuw with both players, and a free signed cueball :D (just because i'll never be able to see both of them play in europe, so i cant just ask them)

anyway, good job, and i'll surely buy all the next dvd-sets too...
 
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