That's right, it was a huge commercial for the game of pool.....and it worked. Anytime you can get a million people exposed to an ad it has effect on behavior.
What's the value of advertising the game of pool to millions of people over the course of a month? When you consider one commercial is 30 seconds, and the national spots are $7000 - the show is 40 minutes so that's $560,000 of advertising value per episode.
No wonder pool was so popular in the mid to late 90s with ESPN advertising our game to the tune of millions per week. When the Pro Tours stopped in 1999 it was the beginning of the end.....no promoter except Matt Braun continued on ESPN (Matt has sold millions of western novels and started the 'International Challenge of Champions')...and the game lost again, from lack of marketing, advertising and big media representation.
The highest ESPN rating for a single showing was .64 , 584 k in 99 for a woman's final the average at its peak was .29 ,,
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