I can't write like others that I like his cues more after seeing the video. I still feel the exact same way......when he makes something I like, I praise it and when he doesn't, I criticize it. That sounds more like a critique of specific cue designs he's made versus his overall workmanship which plainly speaks for itself when you look at a Nitti cue.
However, I can now write that I appreciate Chris Nitti as a cue-maker and it looks like this is a really short version of Ernie Guitterez's video about Ginacues. That helped Ernie's business and I hope this does the same for Chris Nitti.
My daughter has her own company that specializes in "Product Branding" heavily incorporating social media. She does this stuff for small and medium size companies with specialized products. I'm astonished more cue-makers don't take the time to better present themselves to the world at large. First impressions cannot be recreated and done over. People naturally will buy cues but to develop business, people need to buy the cue-maker first. Why Chris Nitti versus say Mike Capone......jus' tryin' to keep my cue-maker comparison to a coupla paisons.......it helps to see a video of the cue-maker's shop, inventory, cues underway, and of course, either an interview with the cue-maker or the cue-maker's narrative. I betcha most cue-makers don't realize that product branding capitalizing upon social media is a powerful marketing tool and helps drive significant business results. You're going to see more product branding efforts like the Nitti video in the future.
If there's any cue-makers, or leather cue case makers, interested in learning more about this very effective marketing tool, send me a PM. I can put you in touch with my daughter who founded Brennan Brand Strategy headquartered in Pacific Heights, San Francisco, CA. Her website has lots of customer testimonials about how's she's helped different small -medium size firms. The future for small business will rely heavily on product brand strategies and if you never given this any thought before, I urge you to start contemplating to do this sometime in the near future. You have nothing to lose by finding out more about what you can do without having to invest significant money on advertising and such.
If you doubt me, after viewing the Chris Nitti video, let me ask you this. Did you form a more positive impression of Chris Nitti personally speaking? Do you now have a little keener appreciation for, or perhaps interest in, his cue-making. Do you have more regard for his cue-making skills & abilities? Would you buy a Nitti cue assuming that the purchase price was not a factor? Do you think Chris pays pain-staking attention to the design and minute details on the cues he makes? Do you think the overall quality of a Chris Nitti cue would be high or suspect?
Well, his video barely touches the surface of what can be accomplished and it's just one of many, many arrows available with social media branding. I know that after seeing the video, I have zero reservations about ordering a Chris Nitti. In fact, I actually have a greater interest in him now as a cue-maker and would definitely be more likely to buy a Nitti cue in the resale market or maybe order a custom cue from him in the future. How do you feel about him after seeing the video..............and remember to send me a PM if you're seriously interested in this marketing approach and I'll arrange for a free consultation with my daughter's company.......ya got nothing to lose, especially if you became more favorably impressed with Chris Nitti as a cue-maker after viewing the video.
Matt B.
