Sounds like the quintessential "eggs in one basket" kind of deal (If that's the case then I'd be worried about their future); however, since I don't know about their history and given I'm an accountant by trade, I would be interested to see their financials (any loans coming due, are they planning future infrastructure/IT upgrades, etc.), what's the CEO like, are there any recent management changes, deals with other sports figures, etc.
Also, it could be an opportunistic situation and I will preface the next section with this:
The following statement has ZERO to do with politics and if someone chooses to go down that road I will report your post - end of story - I WILL NOT get into politics in this thread.
When trump ran for President he doubled his membership fees at Mar-a-Lago because he knew people would want to join - that was an opportunistic change. You can agree with it or not but it is what it is.
Which makes me wonder if their association with MR, and the fact they have "one foot in the door" as a major pool promoter in the US, mean anything?