This is a very long post, but I am looking for some sound, practical advice from room owners that have experience with buidling and/or rebuilding a business.
I am in a difficult situation.
The History
The room I am operating now is the same room I operated from 1994-1998. Back then I had tournaments, leagues for pool and darts, regular customers, etc, etc. I was able to profit $9K after the bills monthly despite the fact that I did not have draft beer, liquor, or food. I had 18 pool tables, 2 snooker tables, a bar table, and I sold various chips, popcorn, sodas, and bottled beer only. In January of 1998, my business partner sold her half of the business to someone that did not share my work ethic. In less than 3 months I was screaming to get out of there and eventually I had my lawyer assist me with doing just that.
The new "partner" bought out my half of the business officially in July of 1998 and operated this room until July of 2005. In this 7 year period she never cleaned anything, never performed maintenance on the tables or the plumbing, and opened and closed the business whenever she felt like it. This drove away all of the customers - the place turned into a real $hit-hole and smelled like one too. The room acquired a reputation for being the worst room in El Paso. Once customers leave, you can count on them never coming back.
Why I am back
In July 2005, a friend of mine bought the business. She tried desperately for a year and a half to build the business back up - but she lacked knowledge of the business and how to properly run it. In November, she called me in because I was the only person that was able to make money with it. This place has been a pool hall since the late 1960's and I felt that it was worth saving.
What I did
My first suggestion was to start opening during the day to generate daytime business. She was opening at 4, sometimes 5PM - or whenever. There was no set schedule, and no regular customers. I had my work cut out for me because it was a complete mess.
I started working 16 hour days. I put out the word that I was running the room again and that I was giving classes, running tournaments, etc. I had most of the table re-done and and I cleaned everything. I scheduled tournaments and made flyers for in house leagues. I started a flat rate during the day of $3 per player - flat rate at night $5 a player. I also started happy hour 4-7, ladies night, free pool on tuesday - Nothing changed. I got 1 or two students, but I mostly attracted the "players" - you know the guys that want to loiter all day and show up for free pool.
What happened
When these guys realized that I was going to charge them just like everybody else, they left and spread the word about what an a$$hole I was. They spread the word that I was being a complete dikkhead about charging for table time. As a result of that, the tournaments I scheduled attracted 3 or 4 players and when they saw nobody else showed up, they walked out too. This pissed me off because in the past I have supported many of them - ie; supporting their businesses such as air conditioning, electricians, mechanics, etc, etc, - provided discounts to all of them in the process while paying the full amount of what they charged me without hesitation or complaining.
The league fiasco of 2007
The leagues I planned never materialized because they asked me to give the players free pool during league night, free tables, and discounted drinks. They asked me to provide free pool to all the league players during the week also. I said no because I wanted the leagues to generate income for the business - not to have my arm twisted into giving more discounts. IMO, the people running the leagues were doing nothing but trying to fill my room with non-paying customers. After weeks of negotiating with this league coordinator, I opted for the in-house league which operated on a ladder system. The team that finsihed atop the ladder for that week would get free pool/discounted items the following week. The second week of my in house league, the original league coordinator directed the players to another room that agreed to her demands and this destroyed my league. My in house league was left with about 5 of the original players from eight 3-player teams. Before I hear that I made a bad choice, or exercised poor negotiationg skills, FWIW, this was done maliciously to draw these players away from my business - this was after I caved in and had allowed all of them to practice for free for quite some time.
You now understand why I have a low opinion of the leagues.
The down side of this pool room
This room is not equipped with a kitchen or draft beer.
At this point in time I cannot afford to hire any young, well endowed employees wearing skimpy outfits.
Its basically just myself and my business partner working. I am the bartender, the janitor, I clean the tables, I stock the coolers, I don everything.
The upside of this pool room
I run a simple room with 16 pool tables, 2 snooker tables, and 3 bar tables.
We serve soda, and beer.
I give lessons. I charge $25 for 3 lessons - IMO a there is no better price for the quality you will receive with my instruction - but the fact is that many people are saying that I am charging too much.
It is a non-smoking room, but all there is an ordinance in this city and all of the rooms are non-smoking. I allow all ages to play in my room.
This is the last "pool hall" left in this city. The rest are "sports bars" with people playing poker on pool tables - some of teh rooms have poker tables.
How I feel about this
Perhaps I have been away from the business for too long.
Perhaps the previous owner dragged the business so far into the ground that there is no saving it.
Our bills are well over $6K a month and this month we won't even come close to making it.
What is going through my head as I try to go to sleep at night
I have promised myself that this would be my last go round as a room operator, but its hard to not get bitter about the situation when you figure that people you have helped out in the past would in turn help you support your business. In this partnership I have an out-clause in the first 12 months - but I lose everything that I invested. I am very close to exercising my out-clause.
In the past few months I have learned the following truths:
1) No matter how low the prices are for my tables, drinks, lessons, etc, people will still bytch and moan about it.
2) No matter what you do for the "players" they are always looking for something for nothing.
I don't think it has nothing to do with the way I am "running" the business. I believe that it has a lot to do with pre-existing problems and the reputation of the room. To keep the lights on I have to charge for drinks and table time. I can't pay my bills catering to freeloaders, and IMO, 90% of the "players" fit that description. Despite the tone of this post I am very pleasant with all of my customers, even with the freeloaders. I don't want to give anybody the impression that I have a bad attitude. I don't. If my attitude is bad, constructive criticism is encouraged - from room owners. IMO, I am too worried and stressed out about this situation to have the energy to be the A-hole that I am reported to be.
What I will have to do if this room closes
IMO, If this business goes down the toilet, I will be forced to do 3 things:
1) Charge more for private instruction - $100 a session - I will not budge from that price for anybody - effective the day I walk out of here.
2) Charge upwards of $40 - $50 for my books. I am currently seling them for much less than that - but I will raise the price with no apologies to anyone.
3) Watch the bill collectors swarm around me like sharks as people bytch and complain about why I have raised my rates. lol. I have to eat too.
What I cannot do
I cannot put in a kitchen. It really isn't needed. I have 3 restaurants in the strip mall already and to be honest - there is no room for a kitchen - and no money to fund such a project. The other restaurants deliver food free to my place and I have an area with tables where people can eat. I know that some will say that I am filling the registers of the other businesses and not my own, but it is more of a "I'll help you if you help me" agreement with these businesses.
I cannot realistically start serving draft at this time. To start serving draft beer, I would have to put in a new sink - about $5K in plumbing/equipment possibly more.
I am not interested in opening a pro shop. I've gone the pro-shop route before - I don't want to go that route again. The pro-shop has never been profitable for me at all - if I am missing out on an opportunity, let me know. I will listen. We literally are not in a situation to start up that type of investment at this time.
What I can do
I was talking with a few people that suggested that I start leagues with several local businesses, kids leagues, senior citizens, etc. I have been told that this would attract new customers and keep the room filled during the days that the leagues are scheduled. At this point I am willing to try anything with the exception of having the original league coordinator come back to my room.
I can play with my daily and weekly specials - any ideas would be appreciated.
I can offer free pool to city employees such as fire dept, police, EMS, etc, & offer specials to local businesses also.
Any thoughts or ideas form room owners would be much appreciated. Help!
(edited to creatively re-spell some bad words to get my point across)
I am in a difficult situation.
The History
The room I am operating now is the same room I operated from 1994-1998. Back then I had tournaments, leagues for pool and darts, regular customers, etc, etc. I was able to profit $9K after the bills monthly despite the fact that I did not have draft beer, liquor, or food. I had 18 pool tables, 2 snooker tables, a bar table, and I sold various chips, popcorn, sodas, and bottled beer only. In January of 1998, my business partner sold her half of the business to someone that did not share my work ethic. In less than 3 months I was screaming to get out of there and eventually I had my lawyer assist me with doing just that.
The new "partner" bought out my half of the business officially in July of 1998 and operated this room until July of 2005. In this 7 year period she never cleaned anything, never performed maintenance on the tables or the plumbing, and opened and closed the business whenever she felt like it. This drove away all of the customers - the place turned into a real $hit-hole and smelled like one too. The room acquired a reputation for being the worst room in El Paso. Once customers leave, you can count on them never coming back.
Why I am back
In July 2005, a friend of mine bought the business. She tried desperately for a year and a half to build the business back up - but she lacked knowledge of the business and how to properly run it. In November, she called me in because I was the only person that was able to make money with it. This place has been a pool hall since the late 1960's and I felt that it was worth saving.
What I did
My first suggestion was to start opening during the day to generate daytime business. She was opening at 4, sometimes 5PM - or whenever. There was no set schedule, and no regular customers. I had my work cut out for me because it was a complete mess.
I started working 16 hour days. I put out the word that I was running the room again and that I was giving classes, running tournaments, etc. I had most of the table re-done and and I cleaned everything. I scheduled tournaments and made flyers for in house leagues. I started a flat rate during the day of $3 per player - flat rate at night $5 a player. I also started happy hour 4-7, ladies night, free pool on tuesday - Nothing changed. I got 1 or two students, but I mostly attracted the "players" - you know the guys that want to loiter all day and show up for free pool.
What happened
When these guys realized that I was going to charge them just like everybody else, they left and spread the word about what an a$$hole I was. They spread the word that I was being a complete dikkhead about charging for table time. As a result of that, the tournaments I scheduled attracted 3 or 4 players and when they saw nobody else showed up, they walked out too. This pissed me off because in the past I have supported many of them - ie; supporting their businesses such as air conditioning, electricians, mechanics, etc, etc, - provided discounts to all of them in the process while paying the full amount of what they charged me without hesitation or complaining.
The league fiasco of 2007
The leagues I planned never materialized because they asked me to give the players free pool during league night, free tables, and discounted drinks. They asked me to provide free pool to all the league players during the week also. I said no because I wanted the leagues to generate income for the business - not to have my arm twisted into giving more discounts. IMO, the people running the leagues were doing nothing but trying to fill my room with non-paying customers. After weeks of negotiating with this league coordinator, I opted for the in-house league which operated on a ladder system. The team that finsihed atop the ladder for that week would get free pool/discounted items the following week. The second week of my in house league, the original league coordinator directed the players to another room that agreed to her demands and this destroyed my league. My in house league was left with about 5 of the original players from eight 3-player teams. Before I hear that I made a bad choice, or exercised poor negotiationg skills, FWIW, this was done maliciously to draw these players away from my business - this was after I caved in and had allowed all of them to practice for free for quite some time.
You now understand why I have a low opinion of the leagues.
The down side of this pool room
This room is not equipped with a kitchen or draft beer.
At this point in time I cannot afford to hire any young, well endowed employees wearing skimpy outfits.
Its basically just myself and my business partner working. I am the bartender, the janitor, I clean the tables, I stock the coolers, I don everything.
The upside of this pool room
I run a simple room with 16 pool tables, 2 snooker tables, and 3 bar tables.
We serve soda, and beer.
I give lessons. I charge $25 for 3 lessons - IMO a there is no better price for the quality you will receive with my instruction - but the fact is that many people are saying that I am charging too much.
It is a non-smoking room, but all there is an ordinance in this city and all of the rooms are non-smoking. I allow all ages to play in my room.
This is the last "pool hall" left in this city. The rest are "sports bars" with people playing poker on pool tables - some of teh rooms have poker tables.
How I feel about this
Perhaps I have been away from the business for too long.
Perhaps the previous owner dragged the business so far into the ground that there is no saving it.
Our bills are well over $6K a month and this month we won't even come close to making it.
What is going through my head as I try to go to sleep at night
I have promised myself that this would be my last go round as a room operator, but its hard to not get bitter about the situation when you figure that people you have helped out in the past would in turn help you support your business. In this partnership I have an out-clause in the first 12 months - but I lose everything that I invested. I am very close to exercising my out-clause.
In the past few months I have learned the following truths:
1) No matter how low the prices are for my tables, drinks, lessons, etc, people will still bytch and moan about it.
2) No matter what you do for the "players" they are always looking for something for nothing.
I don't think it has nothing to do with the way I am "running" the business. I believe that it has a lot to do with pre-existing problems and the reputation of the room. To keep the lights on I have to charge for drinks and table time. I can't pay my bills catering to freeloaders, and IMO, 90% of the "players" fit that description. Despite the tone of this post I am very pleasant with all of my customers, even with the freeloaders. I don't want to give anybody the impression that I have a bad attitude. I don't. If my attitude is bad, constructive criticism is encouraged - from room owners. IMO, I am too worried and stressed out about this situation to have the energy to be the A-hole that I am reported to be.
What I will have to do if this room closes
IMO, If this business goes down the toilet, I will be forced to do 3 things:
1) Charge more for private instruction - $100 a session - I will not budge from that price for anybody - effective the day I walk out of here.
2) Charge upwards of $40 - $50 for my books. I am currently seling them for much less than that - but I will raise the price with no apologies to anyone.
3) Watch the bill collectors swarm around me like sharks as people bytch and complain about why I have raised my rates. lol. I have to eat too.
What I cannot do
I cannot put in a kitchen. It really isn't needed. I have 3 restaurants in the strip mall already and to be honest - there is no room for a kitchen - and no money to fund such a project. The other restaurants deliver food free to my place and I have an area with tables where people can eat. I know that some will say that I am filling the registers of the other businesses and not my own, but it is more of a "I'll help you if you help me" agreement with these businesses.
I cannot realistically start serving draft at this time. To start serving draft beer, I would have to put in a new sink - about $5K in plumbing/equipment possibly more.
I am not interested in opening a pro shop. I've gone the pro-shop route before - I don't want to go that route again. The pro-shop has never been profitable for me at all - if I am missing out on an opportunity, let me know. I will listen. We literally are not in a situation to start up that type of investment at this time.
What I can do
I was talking with a few people that suggested that I start leagues with several local businesses, kids leagues, senior citizens, etc. I have been told that this would attract new customers and keep the room filled during the days that the leagues are scheduled. At this point I am willing to try anything with the exception of having the original league coordinator come back to my room.
I can play with my daily and weekly specials - any ideas would be appreciated.
I can offer free pool to city employees such as fire dept, police, EMS, etc, & offer specials to local businesses also.
Any thoughts or ideas form room owners would be much appreciated. Help!
(edited to creatively re-spell some bad words to get my point across)
Last edited: