I think it is a very early George mainly due to the fact that the latch is not locking, the lack of the logo, and the strap. The only ones I remember in their later years just prior to their contract deal with Brunswick , as well as those made for Brunswick, all had nice leather straps, not the strap you have on this one. I also don't think that the cheaper imitations had the leather plug inside the cover like this one. The same holds true for a Fellini I have. It has no latch, and was custom ordered that way. And yes guys, it has the label if you thought it might be a Gore or Kelli.