I agree with Neil, and I like most of the positive comments people have made so far. The one thought I have to add is this:
People watch Poker on ESPN. If watching people play cards... agonizingly... slowly... is exciting enough for sports television, why isn't pool? Three answers: announcers, switching tables, and personalities.
Poker announcers spend equal amounts of time talking about the history of the game, past records of the people involved (either celebrities playing or long-time winners in now-televised tournaments), and the strategies of the plays going on at the time. If pool's announcers were equally committed to maintaining an interesting dialogue, I don't see how we couldn't be at least as interesting.
Every pool match I've seen on TV has covered one table at a time, because they only ever cover the "final table" (to borrow a phrase from poker). If they ever had coverage of a complete tournament, set up in such a way that they could actually move from shot to shot and table to table (even golf does that!), then pool might actually become interesting enough for the ADD generation.
Personalities... that pretty much goes without saying. There are people who are phenomenal, people who are insane (or just loud), and people who are both. Poker players have nicknames, pool players have nicknames, so use them and get them into the public consciousness.
To get back to the original post, absolutely you have to get pool players on TV, any way you can do it. Cameos in TV and movies, interviews on talk shows, trick shot demos, whatever. Get the game into the public eye. I even like the reality show idea, 'cause at least it's something. Whoever's doing the moving and shaking needs to also understand that the final format also needs to be worth watching.