There is hardly any value to a subscriber-access when the content can be downloaded or recorded through a screen-recorder.It really is unfortunate when the only way a property like 626 vid can be protected )as intellectual property) is by withholding it.
If it had any real tangible value, it would be on an established subscriber-based platform though. Not from a dudes garage
The tangible value now is in the experience that people can have with the person who did it. John is also a US Open winner.
Many players make a living from such exhibitions and there are plenty of people alive and willing to spend 50/100$ for a special experience. I have seen people pay a couple hundred to be closer to Efren and play a race to three.
With the right marketing I can see John and his team being able to make decent money from this for years to come.