Sorry, after all the facebook posts and threads, It's just astonishing that nobody knows how to spell what they hate!
I can just imagine the board meeting before the launch of these balls:
R&D guy: We've found a way to make top quality balls with a higher phenolic resin content than all others, which means that they will play more true than other brands!
CEO: That's great, how will we market them?
R&D: Not my field, but we could maybe sponsor some tournaments?
CEO: Great, but we must make balls with distinct colors that will set them apart from other brands, here are some suggestions based on colors that I like.
R&D: But sir, these light green balls will be nearly invisible on green cloth and the light blue ones will be hard to spot on the prevalent blue cloths! Besides remember when the Aramith balls came out with the tv colors and the commentators and fans were all confused? Some old farts still can't get it right!
CEO: Sorry, that's my decision and I'm sticking with it!
R&D: Can we at least make the cueball plain white or have a small discrete spot on it or something? I never liked the aramith measle ball, this is our chance to bring back the nice classic look.
CEO: Nope. Aramith got the measle angle covered and people need to know that this is our ballset. Let's make a huge gaudy logo. I've got it, let's make it an eye and let's call the ball set "Cyclop balls"! That will be an awesome, sexy name.
R&D: With all due respect, sir, those ideas are terrible. The large logos made the cueball roll off in testing and that name it's sooo cheesy. People will automatically think of the private parts of mythical beings whenever they see the brand name.
CEO: You're fired!
R&D: Thank God!