I wish they would quit referring to Kaçi as going for his first major event title like this. He is the reigning World 10-Ball champion, having won that just 3 months ago in a field loaded with top players.
Edit -- you beat me to it iutbr!
They will know that, but remember they are promotors, promoting their own product, so want to give the impression to fans that 9-ball is all that matters and try to generate interest in their favoured discipline alone. Its understandable given the money they are investing here!