For American fans, in particular, DAZN is a huge deterrent to attracting fans forced to pay them to watch pool. We all know why. To add insult to injury, DAZN has raised their rates recently.
Meanwhile, pool in USA is taking a turn for the better. American junior players like Savannah Easton are using social media to attract fans and allow others to follow their pool journey, and it's working. Do a Google search with quotes around her name, "Savannah Easton," and she's a huge hit everywhere. Russian champion Fedor Gorst came to USA after being banned by the global pool organizations from competing, and he has not only gained a huge fan following, but he's raking in the dough, over $170,000 at this juncture in 2022, winning numerous American pool competitions. Pool seems to be thriving in USA. Yay!
The losers on the TV show "America's Got Talent" (AGT) have shared that their following and view rates on social media have gone as high as 20 million. Even though they lost the AGT competition, their careers have taken off, thanks to a good viewing platform with no outages and proper advertising well ahead of time to wet the appetites of viewers, old fans and new fans.
Matchroom with its beautiful venues and many, many staff to keep the Matchroom ship afloat is great for pool fans and professional pool players. Though the payouts pale in comparison to, say, professional snooker and other professional spots, I believe the payouts are commensurate with where pool is as a sport at this time. Matchroom is trying hard to grow the sport. One failure of the International Pool Tour (IPT) was their payouts started out too high. The IPT business platform was flawed from the start. And, yes, I know there's a bunch of Kevin Trudeau haters that will chime in here, but I'm pointing out only the payouts, IPT compared to Matchroom.
I don't believe there is a "secret sauce" to fix what's not working well for pool in 2022. I do, however, applaud everyone's efforts to effect a change for the better, even when such changes are sometimes met with negativity. In sum, social media works. DAZN does not, no matter how much whipped cream you put on the Matchroom hot dog. Pool needs a better showcase vehicle if it is to grow internationally. DAZN does not cut the mustard for pool in USA. Matchroom will not be gaining any new fans here in the States and may, in fact, be losing some loyal pool fans because of it.