Non pool related tournament sponsors

Shooter08

Shooter08

Runde Aficianado
Silver Member
Are there any products or services we can rally around to try and pull in sponsors for some kind of tour. If I recall, obviously on a much larger scale, the US Marine Corp purchases more Jack Daniels (gentlemen jack) than all other customers combined, I may be wrong, but they buy a lot. We need to find non pool related services and products that feel they can get a strong loyalty and revenue (return) from our market so they will invest. Hell, what do the majority of us like, let's sell them on why they need to do it. Anyone else feel the same?
 
This post ought to get some Likes for Red Bull

Rhea said:
5 hour energy would be useful in headsets
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It seems that pool players use 5 hour energy drink and Red Bull more often than the rest of the population. Nowadays, they even put Red Bull in alcohol drinks.

I'm really surprised that there isn't a Red Bull AMATEUR pool tour. It seems they have turned their nose up on professional pool as a sport to represent them, most likely because of the lack of television coverage. They might reach more of their target audience by going after the amateur players.

Red Bull has already apparently spent some quality dough on serious research into how professional athletes' bodies perform under duress.

It would be nice to see a Red Bull Tour in all of the major cities around the country and a final championship for each of the city winners.

$10,000 added and 128 person field. The catch would be that in order to play, you would have had to "Like" Red Bull's Facebook page previous to 12-31-14. :D


JoeyA
 
It wouldn't make any difference if we used a particular product at 5 or 10 times the usage of the average person. There's still too few of us to make it worthwhile to plan, fund and execute an advertising campaign.

Sponsor a tournament? There are MAYBE 1,500 people at the tournament (including the players, vendors and attendees). "But you'll be seen on the free stream too!" Yeah, MAYBE another 1,500 people watch the stream. Total audience: 3,000. Red Bull (and others) sponsor events where 3,000 people is the "rounding error."

Paying the organization $5,000 to reach 3,000 people is the least of my mistakes. Add in the cost of 40 manhours to analyze the opportunity, 40 manhours to shepard it through the corporate approval process and 40 manhours (plus travel expenses) to execute and do post-event follow-up.

A better use of a tournament promoter's time/effort is to figure out how to deliver a better product for his existing industry sponsors (OB Cues, Kamui Tips, etc come to mind).

I wish it were easier, but it's not.
 
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as a side note, i was at a viking cue tour event 9 years ago that had Red Lion as one of their sponsors
 
bdorman said:
It wouldn't make any difference if we used a particular product at 5 or 10 times the usage of the average person. There's still too few of us to make it worthwhile to plan, fund and execute an advertising campaign.

Sponsor a tournament? There are MAYBE 1,500 people at the tournament (including the players, vendors and attendees). "But you'll be seen on the free stream too!" Yeah, MAYBE another 1,500 people watch the stream. Total audience: 3,000. Red Bull (and others) sponsor events where 3,000 people is the "rounding error."

Paying the organization $5,000 to reach 3,000 people is the least of my mistakes. Add in the cost of 40 manhours to analyze the opportunity, 40 manhours to shepard it through the corporate approval process and 40 manhours (plus travel expenses) to execute and do post-event follow-up.

A better use of a tournament promoter's time/effort is to figure out how to deliver a better product for his existing industry sponsors (OB Cues, Kamui Tips, etc come to mind).

I wish it were easier, but it's not.
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The biggest problem is pool players will not support advertising if it takes a buck to do it. The American Road Player fund at Indiegogo is proof of that IMO. The fund is up to a whopping $2485 right now after 29 days. Less than $100/day! And at this very moment more than 1650 members have visited AZBilliards today. If only a fraction would pony up a few bucks the project may get enough needed exposure to drive it on up.

Pretty ridiculous that the largest internet pool site can't generate more money than that whether everyone liked the show or not. As a pool player, it's embarrassing that more people haven't donated. Honestly, I didn't think the gist of the $40k goal would be met from AZ but I did think that AZ folks would offer quite a boost that would in turn attract some Indiegogo regulars.

Nope...a measly $2485 at this point!! The phrase "love this game to death" takes on a whole new meaning with pool players evidently!


Gary
 
When dealing with Corporate Americas Bean Counter, and are asking for money, you had better have a way of showing the people who control the purse strings one thing. That those sponsorship dollars will get thm a big return on their generosoty.


Companies pay million of dollaaaar to buy Super Bowl advertising sport, plus the cost of production for the new commercials. Why is simple more people watch the Super Bowl then any other event on TV. The Super Bowl Comercials have a cult follow that would miss part of the game, but are glued to the TV for the advertising.
 
Shooter08 said:
Are there any products or services we can rally around to try and pull in sponsors for some kind of tour. If I recall, obviously on a much larger scale, the US Marine Corp purchases more Jack Daniels (gentlemen jack) than all other customers combined, I may be wrong, but they buy a lot. We need to find non pool related services and products that feel they can get a strong loyalty and revenue (return) from our market so they will invest. Hell, what do the majority of us like, let's sell them on why they need to do it. Anyone else feel the same?
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Let's suppose some company -- call it Green Cow -- decided for one reason or another that they wanted to sponsor pool. To whom would Green Cow talk? Would they have to start their own tour? Would they take over an existing tour? Should they acquire all the rights and assets of the IPT?

I think the last major non-pool sponsors were Gordon's Gin for the women's tour (1993-1997) and Camel for the PBTA and then the Camel Pro tour (until 2000). The second one did not end well, to say the least.
 
Shooter08 said:
Are there any products or services we can rally around to try and pull in sponsors for some kind of tour. If I recall, obviously on a much larger scale, the US Marine Corp purchases more Jack Daniels (gentlemen jack) than all other customers combined, I may be wrong, but they buy a lot. We need to find non pool related services and products that feel they can get a strong loyalty and revenue (return) from our market so they will invest. Hell, what do the majority of us like, let's sell them on why they need to do it. Anyone else feel the same?
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"Pron" ;-) Not kidding 100% . Neither thing is widely accepted at least publically
 
Mark Griffin would be the first person I'd talk to!

Bob Jewett said:
Let's suppose some company -- call it Green Cow -- decided for one reason or another that they wanted to sponsor pool. To whom would Green Cow talk? Would they have to start their own tour? Would they take over an existing tour? Should they acquire all the rights and assets of the IPT?

I think the last major non-pool sponsors were Gordon's Gin for the women's tour (1993-1997) and Camel for the PBTA and then the Camel Pro tour (until 2000). The second one did not end well, to say the least.
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We're going to take a shot at outside the industry sponsors in 2015. Not sure how we'll do but we're going to try. Our goal for Series 6 starting March 9th will be to have 64 clubs all on the same schedule hosting 5 matches per week but just 1 match per day Monday-Friday.

With 64 daily matches Mon-Fri we will be able to offer multiple live streams daily and Free Fantasy Billiards contest daily or weekly to give potential fans a reason to watch or perhaps research some players. Ultimately would like each of our players to have their own webpage with stats, bio and blog.

I think the daily thing and fan interaction will be a step in the right direction and help get our foot in the door with some good web based companies. We have to have some unity and build something for them to actually sponsor.

Always looking for 10 people and 1 pool table to help speed the growth. It's like paying $8 an hr for pool time and tough competition while building a tour for your sport that should have been built 50yrs ago ;)
 
Bob Jewett said:
Let's suppose some company -- call it Green Cow -- decided for one reason or another that they wanted to sponsor pool. To whom would Green Cow talk? Would they have to start their own tour? Would they take over an existing tour? Should they acquire all the rights and assets of the IPT?

I think the last major non-pool sponsors were Gordon's Gin for the women's tour (1993-1997) and Camel for the PBTA and then the Camel Pro tour (until 2000). The second one did not end well, to say the least.
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Green Cow should contact Mark "CSI" Griffin IMHO.
 
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