Perfect doesn't necessarily sell. 
Color and authenticity do.
Consider the wisdom of Yogi Berra.
http://www.brainyquote.com/quotes/authors/y/yogi_berra.html
A Kansas farm girl came to Canada, ended up as owner and editor of the Bridge River-Lillooet News. She had a unique writing style, not to mention opinions, "that's fur damshur".
People complained that she ignored punctuation, so she put a box on the front page with lots of punctuation marks and told readers to put them wherever they thought they were needed.
She was known as Ma Murray, became a national character, and her paper had a subscription list far beyond the local area it served.
http://www.cbc.ca/75/2011/09/look-whos-here---ma-murray.html
Color and authenticity do.
Consider the wisdom of Yogi Berra.
http://www.brainyquote.com/quotes/authors/y/yogi_berra.html
A Kansas farm girl came to Canada, ended up as owner and editor of the Bridge River-Lillooet News. She had a unique writing style, not to mention opinions, "that's fur damshur".
People complained that she ignored punctuation, so she put a box on the front page with lots of punctuation marks and told readers to put them wherever they thought they were needed.
She was known as Ma Murray, became a national character, and her paper had a subscription list far beyond the local area it served.
http://www.cbc.ca/75/2011/09/look-whos-here---ma-murray.html