Thats just brilliant. Counter programing against the most popular American sport. Who thought that gem up?
In my opinion, there are a couple reasons for this.
1) Pool will draw the same audience regardless of what it is up against, as the hardcore fans will always tune in.
2) From a ratings perspective, pool is one of the weakest programs for ESPN, so the company uses it as filler against what is one of the strongest programs it faces on Sundays. Essentially, ESPN would rather put their weakest pitcher on the bump against Roy Halliday than try to compete with their strongest, effectively waving the white flag against the NFL.
Just my opinion of course. Here's the schedule for the WPBA US Open:
Women's Billiards US Open - Semi Final #1 ESPN Sun. Aug. 8, 2011 1:00 p.m. - 2:00 p.m. EST
Women's Billiards US Open - Semi Final #2 ESPN Sun. Aug. 8, 2011 2:00 p.m. - 3:00 p.m. EST
Women's Billiards US Open - Championship ESPN Sat. Aug. 13, 2011 7:00 p.m. - 8:00 p.m. EST
Women's Billiards US Open - Quarterfinal #1 ESPN Sun. Oct. 16, 2011 4:00 p.m. - 5:00 p.m. EST
Women's Billiards US Open - Quarterfinal #2 ESPN Sun. Oct. 16, 2011 5:00 p.m. - 6:00 p.m. EST
Women's Billiards US Open - Quarterfinal #3 ESPN Sun. Nov. 6, 2011 3:00 p.m. - 4:00 p.m. EST
Women's Billiards US Open - Quarterfinal #4 ESPN Sun. Oct. 16, 2011 4:00 p.m. - 5:00 p.m. EST