Sound of hit is important to me. The sound is a direct relation to tone, which is the manner in which the cue vibrates & transfers energy. Lots of folks have called me whacky & disagreed with my theory of sound, but it never bothered me. To me, a cue should have a solid "ring" sound upon contacting the cueball. That indicates to me that I put the cue together solid with no voids or weak areas, and except for the deflective displacement of the cue flexing & compressing upon impact, I know the cueball is assuming all the power of my stroke. Not only do I have my sight sense to utilize, but now I have my sense of feel & hearing to use as well. Using three senses to play instead one is an advantage for me. Again, some people think i'm whacky for feeling this way. But most top tier builders agree & feel exactly the same. In fact, putting a cue together solidly with good materials makes it nearly impossible to avoid that sound. It's a byproduct of good construction.