All the credit to pro golf, a wonderful success story. In the 1950's, before Arnold Palmer came along, pro golfers made absolutely nothing and many of them had to make side bets on the tournaments just to make ends meet. It's common knowledge that the legendary Walter Hagen usually had something bet on the side and so did Jimmy Demaret. Golf's lot was no greater than that of pool.
Then came Arnold Palmer, golf's greatest ever role model, and pro golfers, by following his lead, began to learn to network with executives, clean up their look and improve their image, especially through regular participation in charitable causes, including those championed by high profile celebrities like Bob Hope, Bing Crosby, Danny Thomas, Andy Williams, Dean Martin and so many others. During every golf telecast, there is considerable coverage of the charity of focus for that week. In an article published in 2019, it was reported that the PGA had passed three billion dollars in charitable giving. Golfers are viewed as polished, generous, pillars of charitable activity and donations. Pro golfers, through their play and their positive behavior, found their way to the limelight. Charismatic golfing stars, most notably Tiger Woods, did a lot to further energize golf and raise its profile.
Golf took about 50 years of image building and correct behavior to get from obscurity to the limelight, but the growth of pro golf is worth paying attention to, for with the right networking, the right behavior, and the right marketing anything's possible. Pro tennis, in which almost nobody made a good living before the 1960s, has a similar story to golf. The now-in-progress US Open tennis event will pay out 57 million dollars to its participants.
Pool is about where golf was before Arnold Palmer. and where tennis was before the likes of Rod Laver, Billie Jean King, Arthur Ashe and others. Nothing that can't be fixed with 50 years of doing things the right way!