Rosser Reeves info

alphadog

alphadog

AzB Silver Member
Silver Member
I was curious about Rosser Reeves,who wrote 99 Critical Shots ,with Ray Martin.
I have never seen his name associated with any other pool history. I found a wikipedia
story on him that is quite interesting.Did any members,other then Mr.Ray Martin know
Rosser? Any stories? His one company was named something 141,was that a refferance
to straight pool.?
 
Just looked up his wikipedia page... pretty cool find :grin:

- A veteran adman, an early college essay of his was titled "Better Living through Chemistry" which DuPont later adopted as their official slogan.

- Mad Men used Reeves as one model for the professional accomplishments of the series' protagonist, Donald Draper.

- Responsible for the famous M&M's slogan: "melts in your mouth, not in your hand."

- He also did the ad campain for Anacin, described below:

Anacin is one of the earliest and best examples of a concerted television marketing campaign created for them in the late 1950s by Rosser Reeves of the Ted Bates ad agency. Many people remember the commercials advertising "tension producing" situations, and the "hammers in the head" advert with the slogan "Tension. Pressure. Pain."

A later Anacin advert (in 1962) featured a mother trying to assist her grown daughter with various chores, such as preparing a meal. "Don't you think it needs a little salt?", mother would say, only to have her nerve-racked daughter shout, "Mother, please, I'd rather do it myself!" As the mother wilted, the daughter would emote and rub her head, with her inner voice saying, "Control yourself! Sure, you're tired, you have a headache, but don't take it out on her!"

Another commercial had a wife greeting her husband as he pulled into their driveway in his car; the husband responded by yelling "Helen, can't you keep Billy's bike out of the driveway?!?" These advertisement scenarios became popular and were parodied a number of times, including in the Allan Sherman song "Headaches," the 1966 film The Silencers and the 1980 film Airplane.
Click to expand...

Now I have to dig up Airplane to spot this reference I missed.
 
The wikipedia article says he was a little wild! Gambling , drinking, skipping classes. I figured somebody here would know him!
 
Met him once. TOPNOTCH backgammon player. Estimated he made $40 to $50K tax-free at it annually. Met Ray at the New York Athletic Club, where Ray was house pro; Rosser took lessons. By his own admission, a terrible pool player. In the ad trade, he was known as "master of the hard sell." He's still considered one of the four founders of the modern-day creative approaches to advertising.
 
George Fels said:
Met him once. TOPNOTCH backgammon player. Estimated he made $40 to $50K tax-free at it annually. Met Ray at the New York Athletic Club, where Ray was house pro; Rosser took lessons. By his own admission, a terrible pool player. In the ad trade, he was known as "master of the hard sell." He's still considered one of the four founders of the modern-day creative approaches to advertising.
Click to expand...

Great info, thanks, George!
 
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