When to Use a Release
Whether you need to obtain a release depends on why you want to use a person’s name or image. If your use is for commercial purposes—for example, using a person’s photo in an advertisement—you need to obtain a release. If your use is for informational purposes such as a documentary film or news article, you may not need a release. However, even if a release is not required, you should be careful that your use does not defame or invade the privacy of the individual. If there’s any potential that your use might violate these laws, a release will provide legal protection. Sorting out these differences can be confusing; examples are provided below. When in doubt, however, obtain a signed release.
Whether you need to obtain a release depends on why you want to use a person’s name or image. If your use is for commercial purposes—for example, using a person’s photo in an advertisement—you ...
fairuse.stanford.edu
You got me. The shame . . .