Its a long boring post about how the billiard industry is outdated and using outdated methods. But AZ is struggling to innovate and update some of the current business approaches to retaining customers but has not figured out how to gain new customers.
AZbilliards is showing signs of becoming the billiard industries best effort in a Billiards Community, Marketplace, Education Center, Producer and Streamer. It has a strong following and people dedicated full time to it.
The internet is an emerging ecosystem. The latest trends aside from online retail, hype monsters (contract advertising) is the "lifestyle guru." This person sells you everything but the "personal" connection they make is what helps people buy it.
Products can help you achieve a goal. Try a wide variety of products and see what works for you, but commit to it.
Ronnie O Sullivan had an official series, but it wasn't like how current internet stars produce content. It was focused on people. Venom has an amazing following but his focus is on trick shots.
AZBilliards needs someone that can sell the billiards lifestyle and be credible enough in a tournament to place against top pros. Not a billiard player, a poker star Dan Bilzerian, that guy is an internet sensation. Someone like that is huge because he is basically Howard Stern pre-satellite radio.
If I were to pick an existing pro, they might think selling beer slogans would be what worked. But someone thinking about what hasn't been tried is worth a shot.
I think a female pro would be best, because the billiard room is a community place. And moms are welcomed and should feel comfortable taking their family to a pool room. The smoky pool bar concept is dead in my town. But kid friendly options are still not worth the investment for room owners.
The real dilemma is what is the better investment pushing the mom sales tactic because its a market that will pay out. Or pushing the overly confident male ego, that scores and has all the fun toys that attract all the interesting people. Most existing billiard players, consumers are pretty savvy. I doubt the gimmicky pretty face will do well, but for the young generations, it always works. That is why the music industry has proven, young stars are needed every year to win over the newer generations. Few people have the same idol as their parents. People still talk about Mosconi, but in other industry most names die out. Only because new generations don't learn history.
The billiard industry competes against others but what I like about it, is its not fake. People don't act a certain way to sell a message they hear from their parents for free. Sure the hustler and hustle image comes to mind, but its not like they sell you a dream. Its more a sale of reality. Most people you play against will be better than you, at least in the beginning.
Arcades and drive in theaters died out. Billiards could die out to axe throwing or esports, but that is an industry investment problem. We all know quality products exist. But will they survive like VHS tapes or DVDs? They are around but not a primary product.
AZbilliards is showing signs of becoming the billiard industries best effort in a Billiards Community, Marketplace, Education Center, Producer and Streamer. It has a strong following and people dedicated full time to it.
The internet is an emerging ecosystem. The latest trends aside from online retail, hype monsters (contract advertising) is the "lifestyle guru." This person sells you everything but the "personal" connection they make is what helps people buy it.
Products can help you achieve a goal. Try a wide variety of products and see what works for you, but commit to it.
Ronnie O Sullivan had an official series, but it wasn't like how current internet stars produce content. It was focused on people. Venom has an amazing following but his focus is on trick shots.
AZBilliards needs someone that can sell the billiards lifestyle and be credible enough in a tournament to place against top pros. Not a billiard player, a poker star Dan Bilzerian, that guy is an internet sensation. Someone like that is huge because he is basically Howard Stern pre-satellite radio.
If I were to pick an existing pro, they might think selling beer slogans would be what worked. But someone thinking about what hasn't been tried is worth a shot.
I think a female pro would be best, because the billiard room is a community place. And moms are welcomed and should feel comfortable taking their family to a pool room. The smoky pool bar concept is dead in my town. But kid friendly options are still not worth the investment for room owners.
The real dilemma is what is the better investment pushing the mom sales tactic because its a market that will pay out. Or pushing the overly confident male ego, that scores and has all the fun toys that attract all the interesting people. Most existing billiard players, consumers are pretty savvy. I doubt the gimmicky pretty face will do well, but for the young generations, it always works. That is why the music industry has proven, young stars are needed every year to win over the newer generations. Few people have the same idol as their parents. People still talk about Mosconi, but in other industry most names die out. Only because new generations don't learn history.
The billiard industry competes against others but what I like about it, is its not fake. People don't act a certain way to sell a message they hear from their parents for free. Sure the hustler and hustle image comes to mind, but its not like they sell you a dream. Its more a sale of reality. Most people you play against will be better than you, at least in the beginning.
Arcades and drive in theaters died out. Billiards could die out to axe throwing or esports, but that is an industry investment problem. We all know quality products exist. But will they survive like VHS tapes or DVDs? They are around but not a primary product.
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