Every maker has a philosophy of why and how they craft cues, who their target customer is, and pricing. Most do it for the love of it...as very very few, if any, are getting rich off of it. Those with the greater positive reputations, get more orders....more orders means less available cues in the pipeline, creating more demand....more demand equates to higher asking prices. It's more about supply and demand than anything else.
That just about says it all. Thanks Lisa.
I really don't know if he missed that or not.
Let's even make it easier.
Cue maker A is really good ( at least he and his friends think he is ) and he makes 10 cues to take to the show. Let's say they're 4 points with 3 veeneers and two shafts. Really sharp looking cues. Well done, nice shafts and perfectly made. He takes them to the show and none sell for the low price he is asking at $1000.
Cue maker B goes to the same show and takes 10 cues ( 4 points and 3 veneers cues ). Cue maker B is a hot maker. His cues are hyped-up as great playing cues and they hold their value well. They even appreciate in value.
He sold the cues at $1500 each.
What's the difference between the two cues ? Maybe NOTHING physically.
But, B sold out. On top of that, the cues he sent to BilliardWarehouse dot com, were snatched WITHIN HOURS of posting ( believe me it happens ).
Cry all you want. The people have spoken. They like B's cues.
Cue maker A shouldn't cry . He is now faced with the reality that his cues will not sell for $1000. Guess what ? He has to lower his price to get them moving. EVEN IF HE FEELS they are as good as SW or Lambros or Scruggs or Searing. It doesn't matter. He is not there yet.
And let's put an end to this hype thing.
There was a maker who had a beautiful website. He showed his cues, shop, and everything. He hyped up is cues. Sold them on Ebay on a shill-driven prices. He even sent paid shills here. Did the hype survive ? No. His cues did not bring the prices he wanted. In the end, his cues were no longer worth making. So he closed down the shop. He is now in some island in Asia believe. I believe he's in prison.
p.s.
Nobody knows everything about cue making. Something is learned from every maker.