shirt colors
As a consumer, I also get turned off by the 'generic' standard shiny color tshirts. The bright blues, the bright tans, even the black colors can look a bit too polyester shiny. I think Ecko brand shirts are good with their color choices. dark greens, deeper reds, black blacks, etc...
Also, I hate the new super thin *cough* cheap *cough* materials being used. I want a tshirt that will last longer than 1 wash.
Just my .02. Thanks for listening, btw.