It's hard to buy a bad cue these days.
"The Fury (DL-06) hits better than my $2000 custom cue" John Fargo, owner of Crown Billiards. This was just said by John after he bought the Fury to play in a league event at this past week's Super Billiards Expo and needed a cue.
Hit is in the mind of the shooter.
Corey Harper, UPA Pro, picked up a Sterling cue at the 08 Super Billiards Expo and started running out with it. He went on to tell others about the quality of the cue and the hit.
There is a certain pyschology that comes with a "custom" cue. A certain expectation that it must hit better because it's a custom cue and so that expectation is often fulfilled.
However there is also the fact that most custom cuemakers have the luxury to tweak their cues to have a certain hit which is often different than the generic hit that most production cues go for. Production cues go for the average, 18"-12" pro-taper, 18" balance, Le Pro or Triangle tips, similar butt tapers, similar three part construction, similar butt diameters. Thus production cues tend to have a similar and some might feel a bland hit.
McDermott, Meucci, Schon, Joss, and Viking are the templates for most of the production cues made in the world. Most Asian production cues are a hybrid of these five brands in my opinion. Thus they tend to have a hit that is comparable to these brands.
Production cues generally have a very consistent hit. Custom cues generally have a distinct hit. This leads one to believe that one is "better" than another. And individually this is true.
I have seen however how the mind plays tricks on a person. I have some cues which are unmarked and are made on the same line as the production cues. I have told people, as an experiment, that these cues are custom made and invited them to compare them to the known brands. In amost every test the "custom" cue gets the higher ratings.
Certainly there is something to the use of better materials and better techniques. But unless you have the ability to dissect a cue and determine exactly how it was built you cannot say that the "hit" of a cue can tell you how one cue was built versus another one.
Hit is so subjective and so individual that it is a poor criteria to judge a cue's quality. On the other hand it is an excellent way to describe a cue
s [erformance among those who speak the same language. People who know my game and skill level can easily trust my judgement when I say a cue hits good. Those who don't have no clue what I mean when I say a cue hits good. And some of the most expensive custom cues made are known for not having a very good hit. And those who understand hit as I do know what this means.
See what I mean?