Its a simple #'s game for sports co's. The sheer number of people can buy a LOT of shit so t-shirt/hat/shoe sales can be insanely big. I'd imagine Chinese tv contracts bring in a lot of $ although 99% of that comes from the commie party home office.I’m not arguing any of that and I’ll take your word for all what you posted but explain why the NBA is pushing their brand in china so hard? I don’t think they’re in it to loose money. I don’t think it’s exactly comparing apples to apples… I’d guess the cost of living in china is significantly lower than in the west. And don’t put words in my mouth… saying it’s not a poor country is not saying it’s a high income country.