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I saw this yesterday and finally got a minute to get back here to post.
These old generic looking cues are a dime a dozen and are often nearly impossible to ID. This one I can ID.
It's not Rich, Abe or otherwise.
98.396% for sure it was made by Viking for Murrey as found in the 1988 Murrey cue line as advertised in the Dec 1988 issue of Billiards Digest.
Circa 1988 Murrey M-40 cue.
These cues were made by Viking. Where Viking had a window, they merely replaced it with a black ring. Most, if not all, of the cues in the line have corresponding Viking models. I collect these.
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Now hand me my beer back so we can get this weekend rolling!