Good day everyone,
Hope you’re all doing well.
About six months ago there was some early talk about this project (reported here on the AZB forum as well) — and it looks like it’s now very close to launch.
Located on Liverpool Street in London,
The Pool House is a new concept created by the same team behind TopGolf. They’ve reportedly raised
$34M USD to build a state-of-the-art venue featuring:
- AI-interactive pool tables (from what I can gather, AI-driven scoring during shots and in-game outcomes)
- A hybrid table design that looks somewhere between English 8-ball and American pool
- American-style food (no complaints there)
- A full bar and entertainment atmosphere
Article link for anyone who wants to take a look:
Tables will be fitted with technology that allows players to adjust their gameplay according to skill level
www.standard.co.uk
From the photos, the tables appear to be a mix between English 8-ball and American pool. I’m not sure how well that will translate — it potentially cuts out half the market of players who already know one ruleset or the other. I’m also curious whether they consulted any actual experts: players, venue operators, or cue sports industry people.
Their long-term goal appears to be
franchising the model.
I’d really love to hear the community’s thoughts:
- Do you think this concept will work in the UK or globally? Why or why not?
- Would the hybrid table format help attract new players, or just confuse existing ones?
- Does AI-assisted scoring enhance the game, or take away from traditional pool?
- If you were launching a modern pool venue, what features would you prioritise?
Stay well,
Shawn
Founder of NextGen Bets (Canada)
NextGen is a paid supporter of AZBilliards
Here to talk cue sports, analytics & industry trends