Here's what the tennis "industry" did in the 90's when tennis was dying. Leaders in the tennis industry, manufacturing, equipment makers, governing bodies and professionals, took the downturn as a challenge rather than match point. They decided instead of marketing individual brands they would market the sport of "tennis" pouring dollars into grassroots programs geared to promoting PARTICIPATION (wow what a concept
) everywhere. Participation in tennis is now at its height again, at its highest levels like back when Connors, Navratilova, Borg etc were playing, they even geared their products and equipment to smaller bodies (children, what a concept), they also made multi cultural participation a strategic priority and committed to include all ethnic groups in the sports growth (what a concept)...as you can tell I'm being synical. So here's a proven method to increase play/participation and product sales, so why doesn't the only organization on the planet that has the means...the "BCA" take it by the horns and make it work........I don't know, maybe it would be too much work, and increase sales, wow that would be even more work. I get it........they obviously don't.
